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The cultural commodification of gend...

Miller, Robyn J.

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The cultural commodification of gender and identity in Alaska Native imagery by the non-Native tourism industry.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The cultural commodification of gender and identity in Alaska Native imagery by the non-Native tourism industry./
Author:	Miller, Robyn J.
Description:	160 p.
Notes:	Source: Masters Abstracts International, Volume: 52-02.
Contained By:	Masters Abstracts International52-02(E).
Subject:	Anthropology, Cultural. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1543577
ISBN:	9781303308185

The cultural commodification of gender and identity in Alaska Native imagery by the non-Native tourism industry.
Miller, Robyn J.

The cultural commodification of gender and identity in Alaska Native imagery by the non-Native tourism industry. - 160 p.

Source: Masters Abstracts International, Volume: 52-02.

Thesis (M.A.)--University of Alaska Anchorage, 2013.

This thesis focused on the ways in which the non-Alaska Native tourism industry "sells" Alaska Native culture to tourists. Images tourists see portray how non-Native companies sell, portray, and depict Alaska Native identity, and thus form a critical area of discussion in cultural tourism research. I analyzed qualitative data via the Grounded Theory Approach and the Content Theory Approach in order to determine whether trends were evident in the ways in which Alaska Native women were portrayed to tourists. This analysis included self-administered questionnaires to tourists and a close reading of cover images in a popular Alaska-based magazine. Through this analysis, it is my assessment that there are tendencies in the ways in which Alaska Native women (especially young girls) are depicted in tourism marketing. It also becomes evident that, despite an overall trend towards the promotion of Native and cultural tourism in tourism marketing, tourists generally exhibit a lack of understanding and comprehension about Alaska Native cultures.

ISBN: 9781303308185Subjects--Topical Terms:

735016
Anthropology, Cultural.

The cultural commodification of gender and identity in Alaska Native imagery by the non-Native tourism industry.
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100 1 $a Miller, Robyn J. $3 2097423
245 1 4 $a The cultural commodification of gender and identity in Alaska Native imagery by the non-Native tourism industry.
300 $a 160 p.
500 $a Source: Masters Abstracts International, Volume: 52-02.
500 $a Adviser: Steve J. Langdon.
502 $a Thesis (M.A.)--University of Alaska Anchorage, 2013.
520 $a This thesis focused on the ways in which the non-Alaska Native tourism industry "sells" Alaska Native culture to tourists. Images tourists see portray how non-Native companies sell, portray, and depict Alaska Native identity, and thus form a critical area of discussion in cultural tourism research. I analyzed qualitative data via the Grounded Theory Approach and the Content Theory Approach in order to determine whether trends were evident in the ways in which Alaska Native women were portrayed to tourists. This analysis included self-administered questionnaires to tourists and a close reading of cover images in a popular Alaska-based magazine. Through this analysis, it is my assessment that there are tendencies in the ways in which Alaska Native women (especially young girls) are depicted in tourism marketing. It also becomes evident that, despite an overall trend towards the promotion of Native and cultural tourism in tourism marketing, tourists generally exhibit a lack of understanding and comprehension about Alaska Native cultures.
590 $a School code: 0922.
650 4 $a Anthropology, Cultural. $3 735016
650 4 $a Recreation. $3 535376
650 4 $a Native American Studies. $3 626633
690 $a 0326
690 $a 0814
690 $a 0740
710 2 $a University of Alaska Anchorage. $b Anthropology. $3 2097424
773 0 $t Masters Abstracts International $g 52-02(E).
790 $a 0922
791 $a M.A.
792 $a 2013
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1543577