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In Google We Trust: Consumers' Perce...

Bai, Xue.

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In Google We Trust: Consumers' Perception of Search Engine Optimization and Its Potential Impact on Online Information Search.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	In Google We Trust: Consumers' Perception of Search Engine Optimization and Its Potential Impact on Online Information Search./
Author:	Bai, Xue.
Description:	108 p.
Notes:	Source: Masters Abstracts International, Volume: 51-05.
Contained By:	Masters Abstracts International51-05(E).
Subject:	Mass Communications. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1535565
ISBN:	9781303016035

In Google We Trust: Consumers' Perception of Search Engine Optimization and Its Potential Impact on Online Information Search.
Bai, Xue.

In Google We Trust: Consumers' Perception of Search Engine Optimization and Its Potential Impact on Online Information Search. - 108 p.

Source: Masters Abstracts International, Volume: 51-05.

Thesis (M.A.)--University of Minnesota, 2013.

Search engine optimization (SEO), as a multi-million dollar business of search engine marketing, has seldom been studied from the consumers' perspective. This study aims to be the first step of researching consumers' reaction to SEO as a marketing practice and its potential impact on online search behaviors. Results showed that the general attitude towards the use of SEO was positive. However, after participants of this study learned about how SEO worked, their evaluations of search engines and the websites directed to by search engines decreased. Most of the participants' online search behaviors remained unchanged except for the number of different searches conducted. Theoretical and practical implications are discussed..

ISBN: 9781303016035Subjects--Topical Terms:

1017395
Mass Communications.

In Google We Trust: Consumers' Perception of Search Engine Optimization and Its Potential Impact on Online Information Search.
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020 $a 9781303016035
035 $a (MiAaPQ)AAI1535565
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100 1 $a Bai, Xue. $3 2096026
245 1 0 $a In Google We Trust: Consumers' Perception of Search Engine Optimization and Its Potential Impact on Online Information Search.
300 $a 108 p.
500 $a Source: Masters Abstracts International, Volume: 51-05.
500 $a Adviser: Ronald J. Faber.
502 $a Thesis (M.A.)--University of Minnesota, 2013.
520 $a Search engine optimization (SEO), as a multi-million dollar business of search engine marketing, has seldom been studied from the consumers' perspective. This study aims to be the first step of researching consumers' reaction to SEO as a marketing practice and its potential impact on online search behaviors. Results showed that the general attitude towards the use of SEO was positive. However, after participants of this study learned about how SEO worked, their evaluations of search engines and the websites directed to by search engines decreased. Most of the participants' online search behaviors remained unchanged except for the number of different searches conducted. Theoretical and practical implications are discussed..
590 $a School code: 0130.
650 4 $a Mass Communications. $3 1017395
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Web Studies. $3 1026830
690 $a 0708
690 $a 0338
690 $a 0646
710 2 $a University of Minnesota. $b Mass Communication. $3 1057384
773 0 $t Masters Abstracts International $g 51-05(E).
790 $a 0130
791 $a M.A.
792 $a 2013
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1535565