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Pins, portals and purchases: Examini...

Kharitonova, Olga.

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Pins, portals and purchases: Examining the potential for credibility carryover effects on Pinterest.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Pins, portals and purchases: Examining the potential for credibility carryover effects on Pinterest./
作者:	Kharitonova, Olga.
面頁冊數:	126 p.
附註:	Source: Masters Abstracts International, Volume: 52-03.
Contained By:	Masters Abstracts International52-03(E).
標題:	Web Studies. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1546832
ISBN:	9781303471414

Pins, portals and purchases: Examining the potential for credibility carryover effects on Pinterest.
Kharitonova, Olga.

Pins, portals and purchases: Examining the potential for credibility carryover effects on Pinterest. - 126 p.

Source: Masters Abstracts International, Volume: 52-03.

Thesis (M.A.)--University of Colorado at Boulder, 2013.

In 2012, America's third-largest social network was still entirely a startup. As one of the fastest-growing major websites in history, Pinterest.com has quickly established itself among the ranks of Facebook, Twitter and other social media behemoths. Pinterest's placement alongside increasingly visual web design and increasing e-commerce activity supports the possibility that emotion-laden visual stimuli may be one of the driving forces behind e-commerce through channels of visual persuasion, as proposed by Barry's Perception Theory. Research regarding the highly visual nature of credibility judgments supports this, showing that credibility assessments influence e-commerce spending. Through its extraordinary success, Pinterest posits itself as more than a case of a startup with good taste and good timing. Rather, it serves as a case study for why visual literacy (or visual intelligence) is becoming more important than ever in light of the increasingly visual (and emotionally influential) web.

ISBN: 9781303471414Subjects--Topical Terms:

1026830
Web Studies.

Pins, portals and purchases: Examining the potential for credibility carryover effects on Pinterest.
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