東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

The moderating effect of bundling in...

Li, Li.

FindBook

Google Book

Amazon

博客來

The moderating effect of bundling in perceived fairness towards dynamic pricing in restaurant industry.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The moderating effect of bundling in perceived fairness towards dynamic pricing in restaurant industry./
作者:	Li, Li.
面頁冊數:	108 p.
附註:	Source: Masters Abstracts International, Volume: 52-02.
Contained By:	Masters Abstracts International52-02(E).
標題:	Business Administration, Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1544366
ISBN:	9781303341977

The moderating effect of bundling in perceived fairness towards dynamic pricing in restaurant industry.
Li, Li.

The moderating effect of bundling in perceived fairness towards dynamic pricing in restaurant industry. - 108 p.

Source: Masters Abstracts International, Volume: 52-02.

Thesis (M.S.)--Purdue University, 2013.

Given the widespread use of dynamic pricing by airlines and hotels during the past decade, restaurant managers are looking for a method to adapt dynamic pricing strategy without provoking customers' feelings of unfairness. The present research investigates the role of bundling on customer fairness perception towards demand-based pricing practice in the restaurant industry. Extending mental accounting principal and prospect theory, the results indicate that bundling significantly enhances perceived fairness and higher bundling level was associated with higher perceived fairness rating. Price changes can be acceptable to customers when bundling was used as a moderator and people tend to consider this strategy fairer in fine dining restaurants than casual dining restaurants. Practical guidelines and suggestions for restaurant managers regarding their pricing strategies are provided.

ISBN: 9781303341977Subjects--Topical Terms:

626628
Business Administration, Management.

The moderating effect of bundling in perceived fairness towards dynamic pricing in restaurant industry.
LDR:01736nam a2200265 4500 001 1959625
005 20140520124448.5
008 150210s2013 ||||||||||||||||| ||eng d
020 $a 9781303341977
035 $a (MiAaPQ)AAI1544366
035 $a AAI1544366
040 $a MiAaPQ $c MiAaPQ
100 1 $a Li, Li. $3 1036040
245 1 4 $a The moderating effect of bundling in perceived fairness towards dynamic pricing in restaurant industry.
300 $a 108 p.
500 $a Source: Masters Abstracts International, Volume: 52-02.
500 $a Adviser: Chun-Hung Tang.
502 $a Thesis (M.S.)--Purdue University, 2013.
520 $a Given the widespread use of dynamic pricing by airlines and hotels during the past decade, restaurant managers are looking for a method to adapt dynamic pricing strategy without provoking customers' feelings of unfairness. The present research investigates the role of bundling on customer fairness perception towards demand-based pricing practice in the restaurant industry. Extending mental accounting principal and prospect theory, the results indicate that bundling significantly enhances perceived fairness and higher bundling level was associated with higher perceived fairness rating. Price changes can be acceptable to customers when bundling was used as a moderator and people tend to consider this strategy fairer in fine dining restaurants than casual dining restaurants. Practical guidelines and suggestions for restaurant managers regarding their pricing strategies are provided.
590 $a School code: 0183.
650 4 $a Business Administration, Management. $3 626628
690 $a 0454
710 2 $a Purdue University. $b Hospitality and Tourism Management. $3 1030755
773 0 $t Masters Abstracts International $g 52-02(E).
790 $a 0183
791 $a M.S.
792 $a 2013
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1544366