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Toward an integrated understanding o...

Ye, Christine.

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Toward an integrated understanding of online trust.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Toward an integrated understanding of online trust./
作者:	Ye, Christine.
面頁冊數:	129 p.
附註:	Source: Dissertation Abstracts International, Volume: 75-01(E), Section: A.
Contained By:	Dissertation Abstracts International75-01A(E).
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3596612
ISBN:	9781303434426

Toward an integrated understanding of online trust.
Ye, Christine.

Toward an integrated understanding of online trust. - 129 p.

Source: Dissertation Abstracts International, Volume: 75-01(E), Section: A.

Thesis (Ph.D.)--The Florida State University, 2013.

This dissertation, which consists of two essays, is designed to examine the dynamic trust concept in e-commerce. In Essay 1, a systematic review on online trust is conducted to gain an integrated view of the past literature on online trust. The review is conducted with a total of 116 articles and 4 books collected from a wide range of disciplines. Through the synthesis of past findings, Essay 1 reveals common theoretical frameworks and themes in conceptualizing online trust as well as important gaps that deserve future research. Essay 2 investigates unexplored research areas revealed in Essay 1 and consists of three empirical studies. The first study begins with a qualitative study to identify the major attributes of a retail Web site that are perceived to be important in facilitating consumer trust and transactions. Using the Web site's social cues, which were identified in Study 1 as one of trust-building's tactics in retail Web sites, two subsequent experiments are conducted. The objective of the two subsequent studies is to empirically examine how trust evolves over time in different online retail situations. Specifically, Study 2 investigates how the Web site's social cues created by online agents influence consumer trust, both cognitive and affective, and subsequent behavioral intentions over multiple interactions. Study 3 considers trust failure situations and examines whether the timing of a failure and post-recovery duration have influences on trust and commitment.

ISBN: 9781303434426Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Toward an integrated understanding of online trust.
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