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Streaming screens: YouTube and redef...

Jackson, Josh David.

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Streaming screens: YouTube and redefining cultural production.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Streaming screens: YouTube and redefining cultural production./
Author:	Jackson, Josh David.
Description:	254 p.
Notes:	Source: Dissertation Abstracts International, Volume: 75-01(E), Section: A.
Contained By:	Dissertation Abstracts International75-01A(E).
Subject:	Mass Communications. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3593454
ISBN:	9781303362804

Streaming screens: YouTube and redefining cultural production.
Jackson, Josh David.

Streaming screens: YouTube and redefining cultural production. - 254 p.

Source: Dissertation Abstracts International, Volume: 75-01(E), Section: A.

Thesis (Ph.D.)--The University of Wisconsin - Madison, 2013.

This project analyzes the internet video display platform YouTube as a technological, economic, and social phenomenon that has significantly changed the way we produce, circulate, exhibit, archive, and access cultural production. Employing a critical/cultural perspective drawn from convergence theory and a wide range of work on digital media as well as trade literature, the popular press, and industry blogs, it describes, contextualizes, and analyzes a multitude of case studies of YouTube content, including home recordings, video diaries, public advocacy and political speech, citizen journalism, parodies and remixes, viral videos and memes, advertisements, and original and repurposed scripted content. While the project recognizes the ways in which YouTube has provided new opportunities as well as disruptions in established practices for media producers, advertisers, and audiences, the analysis is careful to temper its focus on change with the considerable continuities in the modes through which the site continues to develop with many of the same functional logics, textual forms, regulatory policies, business models, economic demands, and consumption practices identifiable in its antecedent television and those technologies related to it. By bringing these together, this project argues that YouTube's user-based production, the interpersonal and inter-industry relationships that have developed with it, and its associated consumption and meaning-making behaviors have substantially altered our understanding of how culture is defined, authored, disseminated, utilized, and evaluated--as well as by whom.

ISBN: 9781303362804Subjects--Topical Terms:

1017395
Mass Communications.

Streaming screens: YouTube and redefining cultural production.
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245 1 0 $a Streaming screens: YouTube and redefining cultural production.
300 $a 254 p.
500 $a Source: Dissertation Abstracts International, Volume: 75-01(E), Section: A.
500 $a Adviser: Michele Hilmes.
502 $a Thesis (Ph.D.)--The University of Wisconsin - Madison, 2013.
520 $a This project analyzes the internet video display platform YouTube as a technological, economic, and social phenomenon that has significantly changed the way we produce, circulate, exhibit, archive, and access cultural production. Employing a critical/cultural perspective drawn from convergence theory and a wide range of work on digital media as well as trade literature, the popular press, and industry blogs, it describes, contextualizes, and analyzes a multitude of case studies of YouTube content, including home recordings, video diaries, public advocacy and political speech, citizen journalism, parodies and remixes, viral videos and memes, advertisements, and original and repurposed scripted content. While the project recognizes the ways in which YouTube has provided new opportunities as well as disruptions in established practices for media producers, advertisers, and audiences, the analysis is careful to temper its focus on change with the considerable continuities in the modes through which the site continues to develop with many of the same functional logics, textual forms, regulatory policies, business models, economic demands, and consumption practices identifiable in its antecedent television and those technologies related to it. By bringing these together, this project argues that YouTube's user-based production, the interpersonal and inter-industry relationships that have developed with it, and its associated consumption and meaning-making behaviors have substantially altered our understanding of how culture is defined, authored, disseminated, utilized, and evaluated--as well as by whom.
590 $a School code: 0262.
650 4 $a Mass Communications. $3 1017395
650 4 $a Web Studies. $3 1026830
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710 2 $a The University of Wisconsin - Madison. $b Communication Arts. $3 2094619
773 0 $t Dissertation Abstracts International $g 75-01A(E).
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856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3593454