東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Uses & gratifications theory in onli...

Friedman, Jodi McFarland.

FindBook

Google Book

Amazon

博客來

Uses & gratifications theory in online commenter culture.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Uses & gratifications theory in online commenter culture./
作者:	Friedman, Jodi McFarland.
面頁冊數:	125 p.
附註:	Source: Masters Abstracts International, Volume: 52-03.
Contained By:	Masters Abstracts International52-03(E).
標題:	Journalism. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1524367
ISBN:	9781303549977

Uses & gratifications theory in online commenter culture.
Friedman, Jodi McFarland.

Uses & gratifications theory in online commenter culture. - 125 p.

Source: Masters Abstracts International, Volume: 52-03.

Thesis (M.A.)--University of Missouri - Columbia, 2013.

While other research has focused on the effect that online commenting can have on news sites, little has addressed the reasons that online commenters participate, the needs that online commenting behavior meets and the emotions that commenters experience. Understanding online commenters is key to unlocking the reasons for their engagement. As news sites seek deeper connections with their audience, knowledge of those who contribute commenters to the site is useful in understanding how to build loyalty. Uses & Gratifications Theory applied to online commenting culture provides key insights into the how, why and who of online news commenters. This qualitative research explores those questions among a selection of online commenters who agreed, anonymously, to answer online questionnaires. The commenters in this study were driven by the need for information/surveillance, with more than half requiring the news every day, as well as a desire for social interaction, exploration of personal identity and a desire for diversion. They have a high need for information. They feel informed and connected, along with powerful and angry, more than any other emotions when commenting. They feel more positive emotions than negative emotions. The act of commenting and engaging on the site feeds their sense of connectedness to the world.

ISBN: 9781303549977Subjects--Topical Terms:

576107
Journalism.

Uses & gratifications theory in online commenter culture.
LDR:02195nam a2200289 4500 001 1959159
005 20140512082404.5
008 150210s2013 ||||||||||||||||| ||eng d
020 $a 9781303549977
035 $a (MiAaPQ)AAI1524367
035 $a AAI1524367
040 $a MiAaPQ $c MiAaPQ
100 1 $a Friedman, Jodi McFarland. $3 2094501
245 1 0 $a Uses & gratifications theory in online commenter culture.
300 $a 125 p.
500 $a Source: Masters Abstracts International, Volume: 52-03.
500 $a Adviser: Esther L. Thorson.
502 $a Thesis (M.A.)--University of Missouri - Columbia, 2013.
520 $a While other research has focused on the effect that online commenting can have on news sites, little has addressed the reasons that online commenters participate, the needs that online commenting behavior meets and the emotions that commenters experience. Understanding online commenters is key to unlocking the reasons for their engagement. As news sites seek deeper connections with their audience, knowledge of those who contribute commenters to the site is useful in understanding how to build loyalty. Uses & Gratifications Theory applied to online commenting culture provides key insights into the how, why and who of online news commenters. This qualitative research explores those questions among a selection of online commenters who agreed, anonymously, to answer online questionnaires. The commenters in this study were driven by the need for information/surveillance, with more than half requiring the news every day, as well as a desire for social interaction, exploration of personal identity and a desire for diversion. They have a high need for information. They feel informed and connected, along with powerful and angry, more than any other emotions when commenting. They feel more positive emotions than negative emotions. The act of commenting and engaging on the site feeds their sense of connectedness to the world.
590 $a School code: 0133.
650 4 $a Journalism. $3 576107
650 4 $a Web Studies. $3 1026830
650 4 $a Mass Communications. $3 1017395
690 $a 0391
690 $a 0646
690 $a 0708
710 2 $a University of Missouri - Columbia. $b Journalism. $3 2092077
773 0 $t Masters Abstracts International $g 52-03(E).
790 $a 0133
791 $a M.A.
792 $a 2013
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1524367