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How Do They Think Differently?: A So...

Wan, Anan.

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How Do They Think Differently?: A Social Media Advertising Attitude Survey on Chinese Students in China and Chinese Students in America.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	How Do They Think Differently?: A Social Media Advertising Attitude Survey on Chinese Students in China and Chinese Students in America./
作者:	Wan, Anan.
面頁冊數:	69 p.
附註:	Source: Masters Abstracts International, Volume: 52-01.
Contained By:	Masters Abstracts International52-01(E).
標題:	Web Studies. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1523585
ISBN:	9781303252198

How Do They Think Differently?: A Social Media Advertising Attitude Survey on Chinese Students in China and Chinese Students in America.
Wan, Anan.

How Do They Think Differently?: A Social Media Advertising Attitude Survey on Chinese Students in China and Chinese Students in America. - 69 p.

Source: Masters Abstracts International, Volume: 52-01.

Thesis (M.S.)--West Virginia University, 2013.

This study explored whether Chinese students in both China and in America had different attitudes toward social media advertising, and how their attitudes are different, through a survey of Chinese students in these two countries. The survey determined how they used social media, whether the different social media networks in the two countries affected their social media use, and what their attitudes are about social media advertising in terms of sources, content, and level of trustworthiness. It also tested the relationship between the students' the social media diet (amount, frequency, and duration) and attitude toward social media advertising.

ISBN: 9781303252198Subjects--Topical Terms:

1026830
Web Studies.

How Do They Think Differently?: A Social Media Advertising Attitude Survey on Chinese Students in China and Chinese Students in America.
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