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American fast food as culture and po...

Alexander, Roman.

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American fast food as culture and politics: The introduction of Pepsi and McDonald's into the USSR.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	American fast food as culture and politics: The introduction of Pepsi and McDonald's into the USSR./
作者:	Alexander, Roman.
面頁冊數:	88 p.
附註:	Source: Masters Abstracts International, Volume: 52-01.
Contained By:	Masters Abstracts International52-01(E).
標題:	History, Russian and Soviet. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1542677
ISBN:	9781303281129

American fast food as culture and politics: The introduction of Pepsi and McDonald's into the USSR.
Alexander, Roman.

American fast food as culture and politics: The introduction of Pepsi and McDonald's into the USSR. - 88 p.

Source: Masters Abstracts International, Volume: 52-01.

Thesis (M.A.)--University of Oregon, 2013.

This thesis explores how and why two capitalistic American corporations were granted access to the Soviet Union's internal market. For decades communist leadership railed against what they termed "cheap bourgeois consumption," yet in 1972 Pepsi-Cola became the first officially sanctioned American consumer product in the USSR. Eighteen years later, McDonald's would become the first American restaurant to open in the Soviet Union. Both companies became deeply involved in Cold War politics and diplomacy, with high-ranking officials from both sides taking part in the negotiations to bring these companies into the country. These two case studies shed light on a seldom-covered aspect of American-Soviet economic relations and cultural exchange.

ISBN: 9781303281129Subjects--Topical Terms:

1032239
History, Russian and Soviet.

American fast food as culture and politics: The introduction of Pepsi and McDonald's into the USSR.
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500 $a Adviser: Julie Hessler.
502 $a Thesis (M.A.)--University of Oregon, 2013.
520 $a This thesis explores how and why two capitalistic American corporations were granted access to the Soviet Union's internal market. For decades communist leadership railed against what they termed "cheap bourgeois consumption," yet in 1972 Pepsi-Cola became the first officially sanctioned American consumer product in the USSR. Eighteen years later, McDonald's would become the first American restaurant to open in the Soviet Union. Both companies became deeply involved in Cold War politics and diplomacy, with high-ranking officials from both sides taking part in the negotiations to bring these companies into the country. These two case studies shed light on a seldom-covered aspect of American-Soviet economic relations and cultural exchange.
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650 4 $a Agriculture, Food Science and Technology. $3 1017813
650 4 $a Political Science, General. $3 1017391
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