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For-profit Galleries Learning from N...

Tubbs, Alexa J.

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For-profit Galleries Learning from Non-profit Museums: New Strategies for the Commercial Gallery.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	For-profit Galleries Learning from Non-profit Museums: New Strategies for the Commercial Gallery./
作者:	Tubbs, Alexa J.
面頁冊數:	64 p.
附註:	Source: Masters Abstracts International, Volume: 52-01.
Contained By:	Masters Abstracts International52-01(E).
標題:	Business Administration, Arts Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1540869
ISBN:	9781303216060

For-profit Galleries Learning from Non-profit Museums: New Strategies for the Commercial Gallery.
Tubbs, Alexa J.

For-profit Galleries Learning from Non-profit Museums: New Strategies for the Commercial Gallery. - 64 p.

Source: Masters Abstracts International, Volume: 52-01.

Thesis (M.A.)--Sotheby's Institute of Art - New York, 2013.

The objective of this thesis is to examine the nature of commercial galleries in relation to museums. Upon examination, this study finds that the gallery in comparison to the museum operates in an informal nature. Therefore, this study places the museum as a role model to the gallery. A foundation of museum operations is presented, specifically addressing their approach to audience and revenue. This foundation is explored in order to align with gallery operations, posing areas of management where the gallery may learn from the museum. This study culminates in a variety of proposals, recommending the gallery take a self-critical view in their offerings and approach to audience.

ISBN: 9781303216060Subjects--Topical Terms:

1674038
Business Administration, Arts Management.

For-profit Galleries Learning from Non-profit Museums: New Strategies for the Commercial Gallery.
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