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Social networking: The benefits of T...

Perrilliat, Jessica A.

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Social networking: The benefits of Twitter for music fans and consumers.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Social networking: The benefits of Twitter for music fans and consumers./
作者:	Perrilliat, Jessica A.
面頁冊數:	50 p.
附註:	Source: Masters Abstracts International, Volume: 51-03.
Contained By:	Masters Abstracts International51-03(E).
標題:	Mass Communications. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1521492
ISBN:	9781267778970

Social networking: The benefits of Twitter for music fans and consumers.
Perrilliat, Jessica A.

Social networking: The benefits of Twitter for music fans and consumers. - 50 p.

Source: Masters Abstracts International, Volume: 51-03.

Thesis (M.A.)--University of North Texas, 2012.

Due to the evolution of new media technologies, social networking websites have become major avenues for online media consumption. Twitter is one of many proven beneficial for online users. It is utilized for many different reasons, one of which includes music. It is then necessary to know how beneficial Twitter is for music fans and consumers. This study attempts to analyze the benefits of Twitter for music fans and consumers. Using an online survey, different gratification items are measured. Results reveal that some music fans and consumers do use Twitter for music purposes and that there is a statistically significant difference in terms of gratifications between those who use Twitter for music purposes and those who do not.

ISBN: 9781267778970Subjects--Topical Terms:

1017395
Mass Communications.

Social networking: The benefits of Twitter for music fans and consumers.
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245 1 0 $a Social networking: The benefits of Twitter for music fans and consumers.
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500 $a Adviser: Alan B. Albarran.
502 $a Thesis (M.A.)--University of North Texas, 2012.
520 $a Due to the evolution of new media technologies, social networking websites have become major avenues for online media consumption. Twitter is one of many proven beneficial for online users. It is utilized for many different reasons, one of which includes music. It is then necessary to know how beneficial Twitter is for music fans and consumers. This study attempts to analyze the benefits of Twitter for music fans and consumers. Using an online survey, different gratification items are measured. Results reveal that some music fans and consumers do use Twitter for music purposes and that there is a statistically significant difference in terms of gratifications between those who use Twitter for music purposes and those who do not.
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