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Anime's media mix = franchising toys...

Steinberg, Marc, (1977-)

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Anime's media mix = franchising toys and characters in Japan /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Anime's media mix/ Marc Steinberg.
Reminder of title:	franchising toys and characters in Japan /
Author:	Steinberg, Marc,
Published:	Minneapolis :University of Minnesota Press, : 2012.,
Description:	1 online resource (xvii, 314 p.) :ill.
[NT 15003449]:	Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
Subject:	Character merchandising - Japan. -
Online resource:	http://www.jstor.org/stable/10.5749/j.ctttscmj
ISBN:	9780816680238 (e-book)

Anime's media mix = franchising toys and characters in Japan /
Steinberg, Marc,1977-

Anime's media mixfranchising toys and characters in Japan /[electronic resource] :Marc Steinberg. - Minneapolis :University of Minnesota Press,2012. - 1 online resource (xvii, 314 p.) :ill.

Includes bibliographical references and index.

Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.

In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day.

ISBN: 9780816680238 (e-book)Subjects--Topical Terms:

2089888
Character merchandising
--Japan.

LC Class. No.: HF5415.17 / .S74 2012

Dewey Class. No.: 381/.45791453

Anime's media mix = franchising toys and characters in Japan /
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100 1 $a Steinberg, Marc, $d 1977- $3 2089887
245 1 0 $a Anime's media mix $h [electronic resource] : $b franchising toys and characters in Japan / $c Marc Steinberg.
260 $a Minneapolis : $b University of Minnesota Press, $c 2012.
300 $a 1 online resource (xvii, 314 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
520 $a In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day.
650 0 $a Character merchandising $z Japan. $3 2089888
650 0 $a Character toys $z Japan. $3 2089889
650 0 $a Cartoon characters $z Japan. $3 604954
650 0 $a Comic strip characters $z Japan. $3 2051072
650 0 $a Animated television programs $z Japan $x History and criticism. $3 1010314
650 0 $a Animated films $z Japan $x History and criticism. $3 1010313
650 0 $a Comic books, strips, etc. $z Japan $x History and criticism. $3 1306958
856 4 0 $u http://www.jstor.org/stable/10.5749/j.ctttscmj