東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Evaluation in advertising reception ...

Bullo, Stella.

FindBook

Google Book

Amazon

博客來

Evaluation in advertising reception = a socio-cognitive and linguistic perspective /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Evaluation in advertising reception/ Stella Bullo.
其他題名:	a socio-cognitive and linguistic perspective /
作者:	Bullo, Stella.
出版者:	Basingstoke :Palgrave Macmillan : : 2014.,
面頁冊數:	216 p. :4 figures, 22.
附註:	Electronic book text.
內容註:	1. Introduction: Researching Reception and Discourse 2. Reception, Language and Sense-making 3. Investigating Evaluation Advertising Reception 4. Appraisal and Social Cognition in Advertising Reception 5. Implications for a Theory of Evaluation in Advertising Reception.
標題:	Advertising - Language. -
電子資源:	http://link.springer.com/10.1057/9781137350435Online journal 'available contents' page
ISBN:	1137350431 (electronic bk.) :

Evaluation in advertising reception = a socio-cognitive and linguistic perspective /
Bullo, Stella.

Evaluation in advertising receptiona socio-cognitive and linguistic perspective /[electronic resource] :Stella Bullo. - 1st ed. - Basingstoke :Palgrave Macmillan :2014. - 216 p. :4 figures, 22.

Electronic book text.

1. Introduction: Researching Reception and Discourse 2. Reception, Language and Sense-making 3. Investigating Evaluation Advertising Reception 4. Appraisal and Social Cognition in Advertising Reception 5. Implications for a Theory of Evaluation in Advertising Reception.

Document

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.Placed within the context of reception studies, this book examines the persuasive potential of advertisements that rely on re-contextualising shared cultural knowledge. The study focuses on three advertisements that cite well-known paintings and investigates the socio-cognitive resources triggered in the interpretive process. Bullo uncovers the way in which the attitudinal disposition and cognitive mechanisms involved are actualised in linguistic structures by proposing a new integrated framework for the study of sense-making discourse. The book concludes with a discussion of the important implications of such a typology, making it an significant addition to both socio-cognitive discourse analysis as well as to the research of advertising practices.

PDF.

Stella Bullo is Lecturer in Linguistics at Manchester Metropolitan University, UK. Her research interests include critical discourse analysis, Systemic Functional Linguistics and Appraisal theory, language and representation, and advertising and discourse.

ISBN: 1137350431 (electronic bk.) :£60.00Subjects--Topical Terms:

601582
Advertising
--Language.

LC Class. No.: P96.M36 / B85 2014

Dewey Class. No.: 302.23

Evaluation in advertising reception = a socio-cognitive and linguistic perspective /
LDR:02963nmm a22004092a 4500 001 1951090
003 UK-WkNB
005 20140919000000.0
007 cu||||||||||||
008 231227e201408uuxxka |s|||||||0|0 eng|d
020 $a 1137350431 (electronic bk.) : $c £60.00
020 $a 9781137350435 (electronic bk.) : $c £60.00
020 $a 9781137350442
035 $a 9781137350435
035 $a 1951090
040 $a UK-WkNB $b eng $c UK-WkNB
050 4 $a P96.M36 $b B85 2014
072 $a CFB $2 bicssc
072 7 $a JFDV $2 bicssc
072 7 $a KJSA $2 bicssc
072 7 $a MED $2 ukslc
082 0 4 $a 302.23 $2 23
100 1 $a Bullo, Stella. $3 2079894
245 1 0 $a Evaluation in advertising reception $h [electronic resource] : $b a socio-cognitive and linguistic perspective / $c Stella Bullo.
250 $a 1st ed.
260 $a Basingstoke : $b Palgrave Macmillan : $b [distributor] Not Avail, $c 2014.
300 $a 216 p. : $b 4 figures, 22.
365 $a 02 $b 60.00 $c GBP $d 00 $h S 50.00 20.0 60.00 10.00 $j GB $k xxk $m Palgrave Macmillan $2 onix-pt
365 $a 02 $b 95.00 $c USD $d 00 $e Local taxes may apply $h Z 95.00 0.0 95.00 0.00 $j US $k xxu $m Ingram Book Company $2 onix-pt
366 $b 20140827 $c IP 20140801 $j GB $k xxk $m Palgrave Macmillan $2 UK-WkNB
366 $b 20141028 $j US $k xxu $m Ingram $2 UK-WkNB
500 $a Electronic book text.
500 $a Epublication based on: 9781137350428.
505 0 $a 1. Introduction: Researching Reception and Discourse 2. Reception, Language and Sense-making 3. Investigating Evaluation Advertising Reception 4. Appraisal and Social Cognition in Advertising Reception 5. Implications for a Theory of Evaluation in Advertising Reception.
516 $a Document
520 $a Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential. $b Placed within the context of reception studies, this book examines the persuasive potential of advertisements that rely on re-contextualising shared cultural knowledge. The study focuses on three advertisements that cite well-known paintings and investigates the socio-cognitive resources triggered in the interpretive process. Bullo uncovers the way in which the attitudinal disposition and cognitive mechanisms involved are actualised in linguistic structures by proposing a new integrated framework for the study of sense-making discourse. The book concludes with a discussion of the important implications of such a typology, making it an significant addition to both socio-cognitive discourse analysis as well as to the research of advertising practices.
538 $a PDF.
545 0 $a Stella Bullo is Lecturer in Linguistics at Manchester Metropolitan University, UK. Her research interests include critical discourse analysis, Systemic Functional Linguistics and Appraisal theory, language and representation, and advertising and discourse.
650 0 $a Advertising $x Language. $3 601582
650 0 $a Discourse analysis. $3 524995
650 7 $a Advertising & society. $2 bicssc $3 2079127
650 7 $a Advertising. $3 570176
650 7 $a Media Studies. $2 ukslc $3 2079128
650 7 $a Sociolinguistics. $3 524467
856 4 $u http://link.springer.com/10.1057/9781137350435 $x 05 $z Online journal 'available contents' page