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Decision making in marketing and fin...

Koku, Paul Sergius.

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Decision making in marketing and finance = an interdisciplinary approach to solving complex organizational problems /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Decision making in marketing and finance/ Paul Sergius Koku.
Reminder of title:	an interdisciplinary approach to solving complex organizational problems /
Author:	Koku, Paul Sergius.
Published:	Basingstoke :Palgrave Macmillan : : 2014.,
Description:	216 p. :5 figures.
Notes:	Electronic book text.
[NT 15003449]:	1. Theory of the firm 2. The Customer Lifetime Value 3. Strategic Marketing Plan 4. Signaling in Marketing 5. New Product Introduction 6. Sales force Compensation and Management 7. Marketing Communication 8. Advertising 9. Pricing and Sales Promotion 10. Marketing Mistakes and Their Impact on the Firm Cases.
Subject:	Budget in business. -
Online resource:	http://link.springer.com/10.1057/9781137444776Online journal 'available contents' page
ISBN:	1137444770 (electronic bk.) :

Decision making in marketing and finance = an interdisciplinary approach to solving complex organizational problems /
Koku, Paul Sergius.

Decision making in marketing and financean interdisciplinary approach to solving complex organizational problems /[electronic resource] :Paul Sergius Koku. - 1st ed. - Basingstoke :Palgrave Macmillan :2014. - 216 p. :5 figures.

Electronic book text.

1. Theory of the firm 2. The Customer Lifetime Value 3. Strategic Marketing Plan 4. Signaling in Marketing 5. New Product Introduction 6. Sales force Compensation and Management 7. Marketing Communication 8. Advertising 9. Pricing and Sales Promotion 10. Marketing Mistakes and Their Impact on the Firm Cases.

Document

Decision Making in Marketing and Finance shows the advantages of an interdisciplinary approach to solving business problems.As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis.

PDF.

Paul Sergius Koku is Professor of Marketing at Florida Atlantic University, USA. He holds MBAs in both marketing and finance, an MA in applied economics, and a PhD in finance and marketing. Koku also holds a Juris Doctor degree from the University of Miami School of Law, USA, and has published in countless academic journals including The CPA Journal and Journal of Financial Services Marketing.

ISBN: 1137444770 (electronic bk.) :£62.50Subjects--Topical Terms:

646730
Budget in business.

LC Class. No.: HF5415

Dewey Class. No.: 658.80019

Decision making in marketing and finance = an interdisciplinary approach to solving complex organizational problems /
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