東華大學圖書館 |

Advertising to children = new directions, new media /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advertising to children/ Edited by Mark Blades [et al.].
Reminder of title:	new directions, new media /
Author:	Blades, Mark,
other author:	Blumberg, Fran,
Published:	Basingstoke :Palgrave Macmillan : : 2014.,
Description:	272 p. :8 b&w, halftones, 10.
Notes:	Electronic book text.
[NT 15003449]:	1. Introduction-- Barrie Gunter, Caroline Oates, Fran Blumberg and Mark Blades 2. Do Very Young Children Understand Persuasive Intent in Advertisements?-- Moondore Ali and Mark Blades 3. The Development of Children's Scepticism about Advertising-- Maria T. Chu, Mark Blades and Jane Herbert 4. Commercial Food Promotion to Children-- Emma J. Boyland, Joanne A. Harrold, Tim C. Kirkham and Jason C.G. Halford 5. Alcohol Advertising and Young People-- Barrie Gunter 6. Advertising to Children in China-- Kara Chan 7. Parents' Beliefs about, and Attitudes to, Marketing to Children-- Caroline Oates, Nicki Newman and Athanasia Tziortzi 8. The Family's Role in Children's Interpretation of Advertising-- Moniek Buijzen 9. Linkages between Media Literacy and Children's and Adolescents' Susceptibility to Advertising-- Fran C. Blumberg, Lauren A. Frankle, Brian Kelley and Jessica M. Williams 10. Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children without their Conscious Awareness-- Laura Owen, Charlie Lewis and Susan Auty 11. Young Children's Ability to Identify Advertisements on Television, on Web Pages and on Search Engine Web Pages-- Shiying Li, Megan Pickering, Moondore Ali, Mark Blades and Caroline Oates 12. The Influence of Advergames on Children's Consumer Choices and Behaviour-- Amanda E. Staiano and Sandra L. Calvert 13. Conclusions-- Caroline Oates, Fran Blumberg, Barrie Gunter and Mark Blades.
Subject:	Advertising and children. -
Online resource:	http://link.springer.com/10.1057/9781137313256Online journal 'available contents' page
ISBN:	1137313250 (electronic bk.) :

Advertising to children = new directions, new media /
Blades, Mark,

Advertising to childrennew directions, new media /[electronic resource] :Edited by Mark Blades [et al.]. - 1st ed. - Basingstoke :Palgrave Macmillan :2014. - 272 p. :8 b&w, halftones, 10.

Electronic book text.

1. Introduction-- Barrie Gunter, Caroline Oates, Fran Blumberg and Mark Blades 2. Do Very Young Children Understand Persuasive Intent in Advertisements?-- Moondore Ali and Mark Blades 3. The Development of Children's Scepticism about Advertising-- Maria T. Chu, Mark Blades and Jane Herbert 4. Commercial Food Promotion to Children-- Emma J. Boyland, Joanne A. Harrold, Tim C. Kirkham and Jason C.G. Halford 5. Alcohol Advertising and Young People-- Barrie Gunter 6. Advertising to Children in China-- Kara Chan 7. Parents' Beliefs about, and Attitudes to, Marketing to Children-- Caroline Oates, Nicki Newman and Athanasia Tziortzi 8. The Family's Role in Children's Interpretation of Advertising-- Moniek Buijzen 9. Linkages between Media Literacy and Children's and Adolescents' Susceptibility to Advertising-- Fran C. Blumberg, Lauren A. Frankle, Brian Kelley and Jessica M. Williams 10. Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children without their Conscious Awareness-- Laura Owen, Charlie Lewis and Susan Auty 11. Young Children's Ability to Identify Advertisements on Television, on Web Pages and on Search Engine Web Pages-- Shiying Li, Megan Pickering, Moondore Ali, Mark Blades and Caroline Oates 12. The Influence of Advergames on Children's Consumer Choices and Behaviour-- Amanda E. Staiano and Sandra L. Calvert 13. Conclusions-- Caroline Oates, Fran Blumberg, Barrie Gunter and Mark Blades.

Document

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.This important source for students, researchers, advertisers and parents reviews the debates about advertising to children, and presents new information about children's understanding of advertising. Contributing authors analyse food and alcohol advertising and their effect on children and young people, and explore the point at which children can first identify advertisements and when they can understand that advertisements are persuasive messages. As well as reporting research about television advertising, this volume includes studies about advertising to children in new media, including web pages, search engines, and advergames. There is a discussion of the new ways that marketers reach children, for instance through the internet or with product placement, as well as practical explanations of how parents and educators can help children become more critical of advertisements.

PDF.

Mark Blades is Senior Lecturer in Developmental Psychology at the University of Sheffield, UK. He is co-author of the textbook Understanding Children's Development, now in its fifth edition. Caroline Oates is Senior Lecturer in Marketing at the University of Sheffield Management School, UK. She has co-authored Advertising to Children on TV: Content, Impact and Regulation with M. Blades and B. Gunter. Fran Blumberg is an Associate Professor in Fordham University's Division of Psychological & Educational Services, USA. She edited Learning by Playing: Video Gaming in Education. Barrie Gunter is Professor of Mass Communication at the University of Leicester, UK. He is a Psychologist by training and worked in the broadcasting sector for 15 years before moving into the academic world.

ISBN: 1137313250 (electronic bk.) :£65.00Subjects--Topical Terms:

696288
Advertising and children.

LC Class. No.: HF5415.32 / .A38 2014

Dewey Class. No.: 659.1083

Advertising to children = new directions, new media /
LDR:04947nmm a22004092a 4500 001 1950907
003 UK-WkNB
005 20141020000000.0
007 cu||||||||||||
008 231227e201408uuxxka |s|||||||0|0 eng|d
020 $a 1137313250 (electronic bk.) : $c £65.00
020 $a 9780230252028
020 $a 9781137313256 (electronic bk.) : $c £65.00
035 $a 9781137313256
035 $a 1950907
040 $a UK-WkNB $b eng $c UK-WkNB
050 4 $a HF5415.32 $b .A38 2014
072 $a JFDV $2 bicssc
072 7 $a JFSP1 $2 bicssc
072 7 $a KJSA $2 bicssc
072 7 $a MED $2 ukslc
082 0 4 $a 659.1083 $2 23
100 1 $a Blades, Mark, $e ed. $3 3649307
245 1 0 $a Advertising to children $h [electronic resource] : $b new directions, new media / $c Edited by Mark Blades [et al.].
250 $a 1st ed.
260 $a Basingstoke : $b Palgrave Macmillan : $b [distributor] Not Avail, $c 2014.
300 $a 272 p. : $b 8 b&w, halftones, 10.
365 $a 02 $b 105.00 $c USD $d 00 $e Local taxes may apply $h Z 105.00 0.0 105.00 0.00 $j US $k xxu $m Ingram Book Company $2 onix-pt
365 $a 02 $b 65.00 $c GBP $d 00 $h S 54.17 20.0 65.00 10.83 $j GB $k xxk $m Palgrave Macmillan $2 onix-pt
366 $b 20140829 $c IP 20140826 $j GB $k xxk $m Palgrave Macmillan $2 UK-WkNB
366 $b 20141028 $j US $k xxu $m Ingram $2 UK-WkNB
500 $a Electronic book text.
500 $a Epublication based on: 9780230252028.
505 0 $a 1. Introduction-- Barrie Gunter, Caroline Oates, Fran Blumberg and Mark Blades 2. Do Very Young Children Understand Persuasive Intent in Advertisements?-- Moondore Ali and Mark Blades 3. The Development of Children's Scepticism about Advertising-- Maria T. Chu, Mark Blades and Jane Herbert 4. Commercial Food Promotion to Children-- Emma J. Boyland, Joanne A. Harrold, Tim C. Kirkham and Jason C.G. Halford 5. Alcohol Advertising and Young People-- Barrie Gunter 6. Advertising to Children in China-- Kara Chan 7. Parents' Beliefs about, and Attitudes to, Marketing to Children-- Caroline Oates, Nicki Newman and Athanasia Tziortzi 8. The Family's Role in Children's Interpretation of Advertising-- Moniek Buijzen 9. Linkages between Media Literacy and Children's and Adolescents' Susceptibility to Advertising-- Fran C. Blumberg, Lauren A. Frankle, Brian Kelley and Jessica M. Williams 10. Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children without their Conscious Awareness-- Laura Owen, Charlie Lewis and Susan Auty 11. Young Children's Ability to Identify Advertisements on Television, on Web Pages and on Search Engine Web Pages-- Shiying Li, Megan Pickering, Moondore Ali, Mark Blades and Caroline Oates 12. The Influence of Advergames on Children's Consumer Choices and Behaviour-- Amanda E. Staiano and Sandra L. Calvert 13. Conclusions-- Caroline Oates, Fran Blumberg, Barrie Gunter and Mark Blades.
516 $a Document
520 $a This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising. $b This important source for students, researchers, advertisers and parents reviews the debates about advertising to children, and presents new information about children's understanding of advertising. Contributing authors analyse food and alcohol advertising and their effect on children and young people, and explore the point at which children can first identify advertisements and when they can understand that advertisements are persuasive messages. As well as reporting research about television advertising, this volume includes studies about advertising to children in new media, including web pages, search engines, and advergames. There is a discussion of the new ways that marketers reach children, for instance through the internet or with product placement, as well as practical explanations of how parents and educators can help children become more critical of advertisements.
538 $a PDF.
545 0 $a Mark Blades is Senior Lecturer in Developmental Psychology at the University of Sheffield, UK. He is co-author of the textbook Understanding Children's Development, now in its fifth edition. Caroline Oates is Senior Lecturer in Marketing at the University of Sheffield Management School, UK. She has co-authored Advertising to Children on TV: Content, Impact and Regulation with M. Blades and B. Gunter. Fran Blumberg is an Associate Professor in Fordham University's Division of Psychological & Educational Services, USA. She edited Learning by Playing: Video Gaming in Education. Barrie Gunter is Professor of Mass Communication at the University of Leicester, UK. He is a Psychologist by training and worked in the broadcasting sector for 15 years before moving into the academic world.
650 0 $a Advertising and children. $3 696288
650 7 $a Advertising & society. $2 bicssc $3 2079127
650 7 $a Advertising. $3 570176
650 7 $a Age groups: children. $2 bicssc $3 1556632
650 7 $a Media Studies. $2 ukslc $3 2079128
700 1 $a Blumberg, Fran, $e ed. $3 3649308
700 1 $a Gunter, Barrie, $e ed. $3 3649309
700 1 $a Oates, Caroline, $e ed. $3 3649310
856 4 $u http://link.springer.com/10.1057/9781137313256 $x 05 $z Online journal 'available contents' page