Multinationals and global consumers ...
Cui, Geng,

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  • Multinationals and global consumers : = tension, potential and competition /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Multinationals and global consumers :/ edited by T. S. Chan, Lingnan University, Hong Kong, Geng Cui, Lingnan University, Hong Kong.
    其他題名: tension, potential and competition /
    其他作者: Cui, Geng,
    面頁冊數: 1 online resource.
    內容註: International business research in Asia / Shige Makino, T. S. Chan and Geng Cui -- Multinationals and organizational management -- A test of agency costs in strategic alliances / Jung-Ho Lai, Sheng-Syan Chen and Shao-Chi Chang -- What drives the alliance formation of transition- economy SMEs? : the moderating role of intermediary organizations / Wiboon Kittilaksanawong, Xudong Chen and Chaoqun Duan -- Global firms competing locally : management localization and subsidiary performance in China / Geng Cui, T. S. Chan and Shengsheng Huang -- The influence of culture on budgetary characteristics and managerial effectiveness : an empirical investigation of national and multi-national companies in Thailand / Somboon Saraphat and Joseph Aiyeku -- International business and FDI -- Understanding the entrepreneurial process of learning through network dynamics : insights from China's young international firms / Lianxi Zhou, Bradley R. Barnes and T. S. Chan -- Does social capital always create value for firm internationalization? : the case of Chinese automakers in Russia / Zejian Li and Yue Wang -- MNE strategy, institutions, state capacity and inward FDI among ASEAN countries / Greg Mahony, Bilal Rafi and Chris Sadleir -- Marketing and consumer behavior -- Cross-cultural research on consumer responses to service failure : a critical review / Lisa C. Wan and Maggie Y. Chu -- Self-discrepancy and consumer responses to counterfeit products / Ling Peng, Lisa C. Wan and Patrick S. Poon -- Perceptions of Chinese and Indian brand personalities in Germany / Heidi Kreppel and Dirk Holtbrügge.
    標題: Consumer behavior. -
    電子資源: http://link.springer.com/10.1057/9781137307293
    ISBN: 1137307293 (electronic bk.)
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