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Communicating India's soft power : =...

Thussu, Daya Kishan,

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Communicating India's soft power : = Buddha to Bollywood /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Communicating India's soft power :/ Daya Kishan Thussu.
Reminder of title:	Buddha to Bollywood /
Author:	Thussu, Daya Kishan,
Description:	1 online resource.
[NT 15003449]:	1: De-Americanizing Soft Power -- 2: Historical Context of India's Soft Power -- 3: India Abroad: the Diasporic Dividend -- 4: Software for Soft Power -- 5: Culture as Soft Power : Bollywood and Beyond -- 6: Branding India : a Public-Private Partnership -- Conclusion.
Subject:	Communication and culture - India. -
Subject:	India -
Online resource:	http://link.springer.com/10.1057/9781137027894
ISBN:	1137027894 (electronic bk.)

Communicating India's soft power : = Buddha to Bollywood /
Thussu, Daya Kishan,

Communicating India's soft power :Buddha to Bollywood /Daya Kishan Thussu. - 1 online resource.

Includes bibliographical references and index.

1: De-Americanizing Soft Power -- 2: Historical Context of India's Soft Power -- 3: India Abroad: the Diasporic Dividend -- 4: Software for Soft Power -- 5: Culture as Soft Power : Bollywood and Beyond -- 6: Branding India : a Public-Private Partnership -- Conclusion.

"In recent years, India has emerged as a major economic and political power: on the basis of purchasing-power parity, it was the world's fourth largest economy in 2011. Yet the country's cultural influence outside India has not been adequately analyzed in academic discourses. As the world's largest democracy with a vibrant and pluralist media system, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area. The discussion of India's rising soft power is located within a historical context, thus problematizing the notion of Soft Power itself. The book will be aimed at university courses on global media/international relations/area studies - among others. "--

ISBN: 1137027894 (electronic bk.)

Source: 581982Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

617199
Communication and culture
--India.Subjects--Geographical Terms:

739969
India
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: P94.65.I4 / T58 2013

Dewey Class. No.: 302.23/0954

Communicating India's soft power : = Buddha to Bollywood /
LDR:02640cmm a2200409Ki 4500 001 1949899
003 OCoLC
005 20140910115743.0
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020 $a 9781137027894 (electronic bk.)
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029 1 $a DKDLA $b 820120-katalog:000657579
029 1 $a NLGGC $b 370482433
035 $a (OCoLC)862915904
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037 $a 581982 $b Palgrave Macmillan $n http://www.palgraveconnect.com
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100 1 $a Thussu, Daya Kishan, $e author. $3 3648034
245 1 0 $a Communicating India's soft power : $b Buddha to Bollywood / $c Daya Kishan Thussu.
264 1 $a New York, NY : $b Palgrave Macmillan, $c 2013.
300 $a 1 online resource.
336 $a text $b txt $2 rdacontent
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338 $a online resource $b cr $2 rdacarrier
504 $a Includes bibliographical references and index.
505 0 $a 1: De-Americanizing Soft Power -- 2: Historical Context of India's Soft Power -- 3: India Abroad: the Diasporic Dividend -- 4: Software for Soft Power -- 5: Culture as Soft Power : Bollywood and Beyond -- 6: Branding India : a Public-Private Partnership -- Conclusion.
520 $a "In recent years, India has emerged as a major economic and political power: on the basis of purchasing-power parity, it was the world's fourth largest economy in 2011. Yet the country's cultural influence outside India has not been adequately analyzed in academic discourses. As the world's largest democracy with a vibrant and pluralist media system, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area. The discussion of India's rising soft power is located within a historical context, thus problematizing the notion of Soft Power itself. The book will be aimed at university courses on global media/international relations/area studies - among others. "-- $c Provided by publisher.
588 $a Description based on print version record.
650 0 $a Communication and culture $z India. $3 617199
650 0 $a Communication, International. $3 547566
650 0 $a International relations and culture $z India. $3 2076561
650 0 $a Mass media policy $z India. $3 1309372
650 0 $a National characteristics, East Indian. $3 724794
650 7 $a Electronic books $3 928054
650 7 $a HISTORY / Asia / India & South Asia. $2 bisacsh $3 1598403
650 7 $a HISTORY / Social History. $2 bisacsh $3 1598207
650 7 $a POLITICAL SCIENCE / International Relations / General. $2 bisacsh $3 1598224
650 7 $a PSYCHOLOGY / Social Psychology $2 bisacsh $3 1598339
651 0 $a India $ xHistorical geography. $3 739969
655 0 $a Electronic books. $2 lcsh $3 542853
776 0 8 $i Print version: $a Thussu, Daya Kishan. $t Communicating India's soft power $z 9781137027887 $w (DLC) 2013016969 $w (OCoLC)848162750
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9781137027894