| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 正題名/作者: |
Boomer marketing/ Ian Chaston. |
| 其他題名: |
selling to a recession resistant market / |
| 作者: |
Chaston, Ian. |
| 出版者: |
London : New York :Routledge, : 2009., |
| 面頁冊數: |
1 online resource (xii, 265 p.) :ill. |
| 內容註: |
Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'. |
| 標題: |
Market segmentation - United States. - |
| 電子資源: |
http://www.tandfebooks.com/isbn/9780203876398Click here to view |
| ISBN: |
9780203876398 (ebook) |