東華大學圖書館 |

語系: 繁體中文

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

A concise guide to market research =...

Sarstedt, Marko.

FindBook

Amazon

博客來

A concise guide to market research = the process, data, and methods using IBM SPSS statistics /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	A concise guide to market research/ by Marko Sarstedt, Erik Mooi.
其他題名:	the process, data, and methods using IBM SPSS statistics /
作者:	Sarstedt, Marko.
其他作者:	Mooi, Erik.
出版者:	Berlin, Heidelberg :Springer Berlin Heidelberg : : 2014.,
面頁冊數:	xxii, 347 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Marketing research. -
電子資源:	http://dx.doi.org/10.1007/978-3-642-53965-7
ISBN:	9783642539657 (electronic bk.)

A concise guide to market research = the process, data, and methods using IBM SPSS statistics /
Sarstedt, Marko.

A concise guide to market researchthe process, data, and methods using IBM SPSS statistics /[electronic resource] :by Marko Sarstedt, Erik Mooi. - 2nd ed. - Berlin, Heidelberg :Springer Berlin Heidelberg :2014. - xxii, 347 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..

ISBN: 9783642539657 (electronic bk.)Subjects--Topical Terms:

532352
Marketing research.

Dewey Class. No.: 658.83

A concise guide to market research = the process, data, and methods using IBM SPSS statistics /
LDR:00921nmm a2200265 a 4500 001 1947115
003 DE-He213
005 20141119090552.0
006 m d
007 cr nn 008maaau
008 141216s2014 gw s 0 eng d
020 $a 9783642539657 (electronic bk.)
020 $a 9783642539640 (paper)
035 $a 978-3-642-53965-7
040 $a GP $c GP
041 0 $a eng
082 0 4 $a 658.83 $2 23
090 $a HF5415.2 $b .S248 2014
100 1 $a Sarstedt, Marko. $3 1532065
245 1 2 $a A concise guide to market research $h [electronic resource] : $b the process, data, and methods using IBM SPSS statistics / $c by Marko Sarstedt, Erik Mooi.
250 $a 2nd ed.
260 $a Berlin, Heidelberg : $b Springer Berlin Heidelberg : $b Imprint: Springer, $c 2014.
300 $a xxii, 347 p. : $b ill., digital ; $c 24 cm.
490 1 $a Springer texts in business and economics, $x 2192-4333
650 0 $a Marketing research. $3 532352
650 1 4 $a Economics/Management Science. $3 890844
650 2 4 $a Marketing. $3 536353
650 2 4 $a Management/Business for Professionals. $3 907045
650 2 4 $a Statistics for Business/Economics/Mathematical Finance/Insurance. $3 891081
700 1 $a Mooi, Erik. $3 2072322
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Springer texts in business and economics. $3 1565849
856 4 0 $u http://dx.doi.org/10.1007/978-3-642-53965-7
950 $a Business and Economics (Springer-11643)