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The quintessence of marketing = what...

Bickhoff, Nils.

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The quintessence of marketing = what you really need to know to manage your marketing activities /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The quintessence of marketing/ by Nils Bickhoff, Svend Hollensen, Marc Opresnik.
Reminder of title:	what you really need to know to manage your marketing activities /
Author:	Bickhoff, Nils.
other author:	Hollensen, Svend.
Published:	Berlin, Heidelberg :Springer Berlin Heidelberg : : 2014.,
Description:	vi, 144 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Marketing. -
Online resource:	http://dx.doi.org/10.1007/978-3-642-45444-8
ISBN:	9783642454448 (electronic bk.)

The quintessence of marketing = what you really need to know to manage your marketing activities /
Bickhoff, Nils.

The quintessence of marketingwhat you really need to know to manage your marketing activities /[electronic resource] :by Nils Bickhoff, Svend Hollensen, Marc Opresnik. - Berlin, Heidelberg :Springer Berlin Heidelberg :2014. - vi, 144 p. :ill., digital ;24 cm. - Quintessence series,2195-4941. - Quintessence series..

ISBN: 9783642454448 (electronic bk.)Subjects--Topical Terms:

536353
Marketing.

Dewey Class. No.: 658.8

The quintessence of marketing = what you really need to know to manage your marketing activities /
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245 1 4 $a The quintessence of marketing $h [electronic resource] : $b what you really need to know to manage your marketing activities / $c by Nils Bickhoff, Svend Hollensen, Marc Opresnik.
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300 $a vi, 144 p. : $b ill., digital ; $c 24 cm.
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650 0 $a Marketing. $3 536353
650 0 $a Marketing $x Management. $3 559161
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700 1 $a Hollensen, Svend. $3 911192
700 1 $a Opresnik, Marc. $3 2072321
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