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Internal brand management in an inte...

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Ravens, Christina.

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Internal brand management in an international context

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Internal brand management in an international context/ by Christina Ravens.
作者:	Ravens, Christina.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2014.,
面頁冊數:	xxi, 323 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Product management. -
電子資源:	http://dx.doi.org/10.1007/978-3-658-00754-6
ISBN:	9783658007546 (electronic bk.)

Internal brand management in an international context
Ravens, Christina.

Internal brand management in an international context[electronic resource] /by Christina Ravens. - Wiesbaden :Springer Fachmedien Wiesbaden :2014. - xxi, 323 p. :ill., digital ;24 cm. - Innovatives markenmanagement ;Band 47. - Innovatives markenmanagement ;Band 47..

ISBN: 9783658007546 (electronic bk.)Subjects--Topical Terms:

576148
Product management.

Dewey Class. No.: 658.827

Internal brand management in an international context
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