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Innovation and marketing in the phar...

Ding, Min.

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Innovation and marketing in the pharmaceutical industry = emerging practices, research, and policies /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Innovation and marketing in the pharmaceutical industry/ edited by Min Ding, Jehoshua Eliashberg, Stefan Stremersch.
Reminder of title:	emerging practices, research, and policies /
other author:	Ding, Min.
Published:	New York, NY :Springer New York : : 2014.,
Description:	vii, 768 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Pharmaceutical industry. -
Online resource:	http://dx.doi.org/10.1007/978-1-4614-7801-0
ISBN:	9781461478010 (electronic bk.)

Innovation and marketing in the pharmaceutical industry = emerging practices, research, and policies /
Innovation and marketing in the pharmaceutical industryemerging practices, research, and policies /[electronic resource] :edited by Min Ding, Jehoshua Eliashberg, Stefan Stremersch. - New York, NY :Springer New York :2014. - vii, 768 p. :ill., digital ;24 cm.

ISBN: 9781461478010 (electronic bk.)Subjects--Topical Terms:

630829
Pharmaceutical industry.

Dewey Class. No.: 338.476151

Innovation and marketing in the pharmaceutical industry = emerging practices, research, and policies /
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245 0 0 $a Innovation and marketing in the pharmaceutical industry $h [electronic resource] : $b emerging practices, research, and policies / $c edited by Min Ding, Jehoshua Eliashberg, Stefan Stremersch.
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300 $a vii, 768 p. : $b ill., digital ; $c 24 cm.
650 0 $a Pharmaceutical industry. $3 630829
650 0 $a Pharmaceutical policy. $3 630828
650 0 $a Drugs $x Marketing. $3 613432
650 0 $a Drug development $x Technological innovations. $3 837483
650 1 4 $a Economics/Management Science. $3 890844
650 2 4 $a Economics/Management Science, general. $3 895560
650 2 4 $a Pharmaceutical Sciences/Technology. $3 1001579
650 2 4 $a R & D/Technology Policy. $3 895529
650 2 4 $a Finance/Investment/Banking. $3 1530231
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700 1 $a Eliashberg, Jehoshua. $3 669607
700 1 $a Stremersch, Stefan. $3 2055562
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