Marketing cases from emerging markets
Mutum, Dilip S.

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  • Marketing cases from emerging markets
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Marketing cases from emerging markets/ edited by Dilip S. Mutum, Sanjit Kumar Roy, Eva Kipnis.
    other author: Mutum, Dilip S.
    Published: Berlin, Heidelberg :Springer Berlin Heidelberg : : 2014.,
    Description: ix, 167 p. :ill., digital ;24 cm.
    Contained By: Springer eBooks
    Subject: Marketing. -
    Online resource: http://dx.doi.org/10.1007/978-3-642-36861-5
    ISBN: 9783642368615 (electronic bk.)
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