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Education and the culture of consump...

Hartley, David, (1945-)

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Education and the culture of consumption : = personalisation and the social order /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Education and the culture of consumption :/ David Hartley.
Reminder of title:	personalisation and the social order /
Author:	Hartley, David,
Published:	London ;Routledge, : 2012.,
Description:	151 p. :ill ;24 cm.
Subject:	Consumption (Economics) -
ISBN:	9780415598828 (hbk.) :

Education and the culture of consumption : = personalisation and the social order /
Hartley, David,1945-

Education and the culture of consumption :personalisation and the social order /David Hartley. - London ;Routledge,2012. - 151 p. :ill ;24 cm.

Includes bibliographical references (p. [129]-147) and index.

For nearly two hundred years the organisational form of the school has changed little. Bureaucracy has been its enduring form. The school has prepared the worker for the factory of mass production. It has created the ’mass consumer’ to be content with accepting what is on offer, not what is wanted. However, a ’revised’ educational code appears to be emerging. This practice centres upon the concept of ’personalisation’, which operates at two levels: first, as a new mode of public service delivery, and second, as a new ’grammar’ for the school, with new flexibilities of structure and pedagogical process. Personalisation has its intellectual roots in marketing theory, not in educational theory and is the facilitator of ’education for consumption’. It allows for the ’market’ to suffuse even more the fabric of education, albeit under the democratic-sounding call of freedom of choice. Education and the Culture of Consumption raises many questions about personalisation which policy-makers seem prone to avoid.

ISBN: 9780415598828 (hbk.) :UK95.00

LCCN: 2012002353Subjects--Topical Terms:

535815
Consumption (Economics)

LC Class. No.: LC65 / H38 2012

Dewey Class. No.: 338.4/737

Education and the culture of consumption : = personalisation and the social order /
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020 $a 0415598826 (hbk.)
020 $a 9780415598835 (pbk.)
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100 1 $a Hartley, David, $d 1945- $3 529520
245 1 0 $a Education and the culture of consumption : $b personalisation and the social order / $c David Hartley.
260 # $a London ; $a New York : $b Routledge, $c 2012.
300 $a 151 p. : $b ill ; $c 24 cm.
504 $a Includes bibliographical references (p. [129]-147) and index.
520 # $a For nearly two hundred years the organisational form of the school has changed little. Bureaucracy has been its enduring form. The school has prepared the worker for the factory of mass production. It has created the ’mass consumer’ to be content with accepting what is on offer, not what is wanted. However, a ’revised’ educational code appears to be emerging. This practice centres upon the concept of ’personalisation’, which operates at two levels: first, as a new mode of public service delivery, and second, as a new ’grammar’ for the school, with new flexibilities of structure and pedagogical process. Personalisation has its intellectual roots in marketing theory, not in educational theory and is the facilitator of ’education for consumption’. It allows for the ’market’ to suffuse even more the fabric of education, albeit under the democratic-sounding call of freedom of choice. Education and the Culture of Consumption raises many questions about personalisation which policy-makers seem prone to avoid.
650 # 0 $a Consumption (Economics) $3 535815
650 # 0 $a Education $x Economic aspects. $3 528471
650 # 0 $a Education $x Marketing. $3 670890
650 # 0 $a Individualized instruction. $3 525492
740 0 2 $a Personalisation and the social order.