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Unlabel : = selling you without sell...

Eckō, Marc.

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Unlabel : = selling you without selling out /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Unlabel :/ Marc Eckō.
Reminder of title:	selling you without selling out /
Author:	Eckō, Marc.
Published:	New York :A Touchstone book, published by Simon & Schuster, : 2013.,
Description:	289 p. :color ill. ;24 cm.
Subject:	T-shirt industry - United States. -
ISBN:	9781451685305 (hbk.) :

Unlabel : = selling you without selling out /
Eckō, Marc.

Unlabel :selling you without selling out /Marc Eckō. - New York :A Touchstone book, published by Simon & Schuster,2013. - 289 p. :color ill. ;24 cm.

One of the most provocative entrepreneurs of our time, who started Eckö Unltd out of his parents' garage and turned it into a media empire, Marc Eckö reveals his formula for building an authentic brand or business. Marc Eckö began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a

ISBN: 9781451685305 (hbk.) :US30.00

LCCN: 2013023472Subjects--Personal Names:

2073687
Eckō, Marc.
Subjects--Topical Terms:

2050996
T-shirt industry
--United States.

LC Class. No.: HD9969.S6 / E35 2013

Dewey Class. No.: 338.7/687115

Unlabel : = selling you without selling out /
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010 $a 2013023472
020 $a 9781451685305 (hbk.) : $c US30.00
020 $a 1451685300 (hbk.)
020 $a 9781451685336 (ebk.)
020 $a 1451685335 (ebk.)
040 $a DLC $b eng
050 0 0 $a HD9969.S6 $b E35 2013
082 0 0 $a 338.7/687115 $a B $2 23
100 1 $a Eckō, Marc. $3 2073687
245 1 0 $a Unlabel : $b selling you without selling out / $c Marc Eckō.
260 # $a New York : $b A Touchstone book, published by Simon & Schuster, $c 2013.
300 $a 289 p. : $b color ill. ; $c 24 cm.
520 # $a One of the most provocative entrepreneurs of our time, who started Eckö Unltd out of his parents' garage and turned it into a media empire, Marc Eckö reveals his formula for building an authentic brand or business. Marc Eckö began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a $5 ,000 bag of cash into a global corporation now worth $5 00 million. Unlabel is a success story, but it's one that shares the bruises, scabs, and gut-wrenching mistakes that every entrepreneur must overcome to succeed. Through his personal prescription for success--the Authenticity Formula--Eckö recounts his many innovations and misadventures in his journey from misfit kid to the CEO. It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and his formula for action over talk are all lessons for today's entrepreneurs. Ecko offers a brash message with his inspirational story: embrace pain, take risks, and be yourself. Unlabel demonstrates that, like or not, you are a brand and it's up you to take control of it and create something authentic. Unlabel is a groundbreaking guide to channeling your creativity, finding the courage to defy convention, and summoning the confidence to act and be competitive in any environment.
600 1 0 $a Eckō, Marc. $3 2073687
650 # 0 $a T-shirt industry $z United States. $3 2050996
650 # 0 $a Clothing trade $z United States. $3 744095
650 # 0 $a Businessmen $z United States $v Biography. $3 1997613
650 # 0 $a Branding (Marketing). $3 918030
650 # 0 $a Entrepreneurship. $3 526739