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Consumer behavior = building marketi...
~
Hawkins, Del I.
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Consumer behavior = building marketing strategy /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Consumer behavior/ Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Reminder of title:
building marketing strategy /
Author:
Hawkins, Del I.
other author:
Best, Roger J.
Published:
Boston :Irwin/McGraw-Hill, : c2001.,
Description:
xxiv, 776 p. :col. ill., tables, graphs, facsims. (some col.), ports. (some col.), col. front. ;26 cm.
Notes:
First published 1980.
Subject:
Consumer behavior - United States. -
Subject:
United States. -
ISBN:
0071177949 (pbk. : international ed.)
Consumer behavior = building marketing strategy /
Hawkins, Del I.
Consumer behavior
building marketing strategy /Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 8th ed. - Boston :Irwin/McGraw-Hill,c2001. - xxiv, 776 p. :col. ill., tables, graphs, facsims. (some col.), ports. (some col.), col. front. ;26 cm. - Irwin/McGraw-Hill series in marketing. - Irwin/McGraw-Hill series in marketing..
First published 1980.
ISBN: 0071177949 (pbk. : international ed.)
LCCN: 2003041331Subjects--Topical Terms:
647319
Consumer behavior
--United States.Subjects--Geographical Terms:
574237
United States.
Index Terms--Genre/Form:
862783
Case studies.
LC Class. No.: HF5415.33.U6 / .H384 2001
Consumer behavior = building marketing strategy /
LDR
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Consumer behavior
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building marketing strategy /
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Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
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col. ill., tables, graphs, facsims. (some col.), ports. (some col.), col. front. ;
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Consumer behavior
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Location:
ALL
六樓西文書區HC-Z(6F Western Language Books)
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Volume Number:
Items
1 records • Pages 1 •
1
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GW0016591
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HF5415.33.U6 H38 2001
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