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The essential persona lifecycle = yo...

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Adlin, Tamara.

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The essential persona lifecycle = your guide to building and using personas /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The essential persona lifecycle/ Tamara Adlin and John Pruitt.
Reminder of title:	your guide to building and using personas /
Author:	Adlin, Tamara.
other author:	Pruitt, John.
Published:	Amsterdam ;Morgan Kaufmann, : c2010.,
Description:	ix, 224 p. :ill. (some col.) ;28 cm.
Subject:	Product management. -
Online resource:	http://www.sciencedirect.com/science/book/9780123814180
ISBN:	9780123814180 (electronic bk.)

The essential persona lifecycle = your guide to building and using personas /
Adlin, Tamara.

The essential persona lifecycleyour guide to building and using personas /[electronic resource] :Tamara Adlin and John Pruitt. - Amsterdam ;Morgan Kaufmann,c2010. - ix, 224 p. :ill. (some col.) ;28 cm.

Includes bibliographical references (p. 215) and index.

ISBN: 9780123814180 (electronic bk.)

LCCN: 2011292293Subjects--Topical Terms:

576148
Product management.

LC Class. No.: HF5415.15 / .A35 2010

Dewey Class. No.: 658.503

The essential persona lifecycle = your guide to building and using personas /
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020 $a 9780123814180 (electronic bk.)
020 $a 9780123814180 (pbk.)
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041 0 $a eng
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050 0 0 $a HF5415.15 $b .A35 2010
082 0 4 $a 658.503 $2 22
100 1 $a Adlin, Tamara. $3 1641903
245 1 4 $a The essential persona lifecycle $h [electronic resource] : $b your guide to building and using personas / $c Tamara Adlin and John Pruitt.
260 $a Amsterdam ; $a Boston : $b Morgan Kaufmann, $c c2010.
300 $a ix, 224 p. : $b ill. (some col.) ; $c 28 cm.
504 $a Includes bibliographical references (p. 215) and index.
650 0 $a Product management. $3 576148
650 0 $a New products. $3 517687
650 0 $a Research, Industrial. $3 544773
700 1 $a Pruitt, John. $3 1641904
856 4 0 $u http://www.sciencedirect.com/science/book/9780123814180

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EB HF5415.15 .A35 2010

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