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Satisfaction : = a behavioral perspe...
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Oliver, Richard L., (1945-)
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Satisfaction : = a behavioral perspective on the consumer /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Satisfaction :/ Richard L. Oliver.
Reminder of title:
a behavioral perspective on the consumer /
Author:
Oliver, Richard L.,
Published:
Armonk, N.Y. :M.E. Sharpe, : c2010.,
Description:
xxii, 519 p. :ill. ;27 cm.
[NT 15003449]:
Introduction: What is satisfaction? -- Pt. 1. Basic satisfaction mechanisms: The performance of attributes, features, and dimensions -- Expectations and related comparative standards -- The expectancy disconfirmation model of satisfaction -- Pt. 2. Alternative and supplementary comparative operators: Need fulfillment in a consumer satisfaction context -- Quality: the object of desire -- The many varieties of value in the consumption experience -- Equity: how consumers interpret fairness -- Regret and hindsight: what might have been and what I knew would be -- Pt. 3. Satisfaction processes and mechanisms: Cognitive dissonance: fears of what the future will bring (and a few hopes) -- Attribution in the satisfaction response: Why did it happen? -- Emotional expression in the satisfaction response -- The processing of consumption -- Pt. 4. Satisfaction's consequences: What happens next? After satisfaction: the short-run consequences -- Loyalty and financial impact: long-term effects of satisfaction.
Subject:
Consumer satisfaction. -
Online resource:
http://www.loc.gov/catdir/toc/ecip0828/2008039870.html
ISBN:
9780765617705 :
Satisfaction : = a behavioral perspective on the consumer /
Oliver, Richard L.,1945-
Satisfaction :
a behavioral perspective on the consumer /Richard L. Oliver. - 2nd ed. - Armonk, N.Y. :M.E. Sharpe,c2010. - xxii, 519 p. :ill. ;27 cm.
Includes bibliographical references and indexes.
Introduction: What is satisfaction? -- Pt. 1. Basic satisfaction mechanisms: The performance of attributes, features, and dimensions -- Expectations and related comparative standards -- The expectancy disconfirmation model of satisfaction -- Pt. 2. Alternative and supplementary comparative operators: Need fulfillment in a consumer satisfaction context -- Quality: the object of desire -- The many varieties of value in the consumption experience -- Equity: how consumers interpret fairness -- Regret and hindsight: what might have been and what I knew would be -- Pt. 3. Satisfaction processes and mechanisms: Cognitive dissonance: fears of what the future will bring (and a few hopes) -- Attribution in the satisfaction response: Why did it happen? -- Emotional expression in the satisfaction response -- The processing of consumption -- Pt. 4. Satisfaction's consequences: What happens next? After satisfaction: the short-run consequences -- Loyalty and financial impact: long-term effects of satisfaction.
ISBN: 9780765617705 :US142.95
LCCN: 2008039870Subjects--Topical Terms:
578584
Consumer satisfaction.
LC Class. No.: HF5415.335 / .O55 2010
Dewey Class. No.: 658.8/12
Satisfaction : = a behavioral perspective on the consumer /
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Introduction: What is satisfaction? -- Pt. 1. Basic satisfaction mechanisms: The performance of attributes, features, and dimensions -- Expectations and related comparative standards -- The expectancy disconfirmation model of satisfaction -- Pt. 2. Alternative and supplementary comparative operators: Need fulfillment in a consumer satisfaction context -- Quality: the object of desire -- The many varieties of value in the consumption experience -- Equity: how consumers interpret fairness -- Regret and hindsight: what might have been and what I knew would be -- Pt. 3. Satisfaction processes and mechanisms: Cognitive dissonance: fears of what the future will bring (and a few hopes) -- Attribution in the satisfaction response: Why did it happen? -- Emotional expression in the satisfaction response -- The processing of consumption -- Pt. 4. Satisfaction's consequences: What happens next? After satisfaction: the short-run consequences -- Loyalty and financial impact: long-term effects of satisfaction.
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http://www.loc.gov/catdir/toc/ecip0828/2008039870.html
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六樓西文書區HC-Z(6F Western Language Books)
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六樓西文書區HC-Z(6F Western Language Books)
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