Satisfaction : = a behavioral perspe...
Oliver, Richard L., (1945-)

Linked to FindBook      Google Book      Amazon      博客來     
  • Satisfaction : = a behavioral perspective on the consumer /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Satisfaction :/ Richard L. Oliver.
    Reminder of title: a behavioral perspective on the consumer /
    Author: Oliver, Richard L.,
    Published: Armonk, N.Y. :M.E. Sharpe, : c2010.,
    Description: xxii, 519 p. :ill. ;27 cm.
    [NT 15003449]: Introduction: What is satisfaction? -- Pt. 1. Basic satisfaction mechanisms: The performance of attributes, features, and dimensions -- Expectations and related comparative standards -- The expectancy disconfirmation model of satisfaction -- Pt. 2. Alternative and supplementary comparative operators: Need fulfillment in a consumer satisfaction context -- Quality: the object of desire -- The many varieties of value in the consumption experience -- Equity: how consumers interpret fairness -- Regret and hindsight: what might have been and what I knew would be -- Pt. 3. Satisfaction processes and mechanisms: Cognitive dissonance: fears of what the future will bring (and a few hopes) -- Attribution in the satisfaction response: Why did it happen? -- Emotional expression in the satisfaction response -- The processing of consumption -- Pt. 4. Satisfaction's consequences: What happens next? After satisfaction: the short-run consequences -- Loyalty and financial impact: long-term effects of satisfaction.
    Subject: Consumer satisfaction. -
    Online resource: http://www.loc.gov/catdir/toc/ecip0828/2008039870.html
    ISBN: 9780765617705 :
ISSUES
  • 壽豐校區(SF Campus)
  • -
Location:  Year:  Volume Number: 
Items
  • 1 records • Pages 1 •
 
W0164136 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HF5415.335 O55 2010 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
Multimedia
Reviews
Export
pickup library
 
 
Change password
Login