International place branding yearboo...
Go, Frank M.

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  • International place branding yearbook 2012 = managing smart growth & sustainability /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: International place branding yearbook 2012/ edited by Frank M. Go and Robert Govers.
    其他題名: managing smart growth & sustainability /
    其他作者: Go, Frank M.
    出版者: Basingstoke :Palgrave Macmillan, : 2012.,
    面頁冊數: 1 online resource.
    內容註: Organisation of the Book -- Introduction; F.Go & R.Govers -- PART I: MULTIDISCIPLINARY PERSPECTIVES ON SUSTAINABLE PLACE BRANDING -- Four Readings of Place Leadership; C.Mabey & T.Freeman -- Beyond Place Branding; N.Ind & E.D.Holm -- Crisis Communication and Sustainable Place Marketing; E.Avraham -- A Perspective on Planning, Preservation and Place Branding; K.van Assche, M.C.Lo & R.Beunen -- PART II: CHAPTERS ON PARTICULAR CASES -- Case A: Sex and the City - City Branding Processes in Spanish Cities; G.Seisdedos -- Case B: A Common Agenda for Place Branding: Made in Torino; A.Otgaar -- Case C: Sustaining a Brand Through Proactive Repair: the Case of Manchester; S.Little -- Case D: Social Media: Insight into the 'Public Mood' of Places? A Case Study of the City of Johannesburg; W.Schreiner & F.Go -- Case E: Turning a Gemstone into a Diamond {esc}b6{esc}s a Green Design & Branding Strategy for The City of Bucharest; I.Gramon-Suba & C.Holt -- PART III: CHAPTERS ON PARTICULAR THEMES -- Overcoming the Risk of Stereotypes {esc}b6{esc}s Sustainable Place Branding asks for Strategic Communications; R.Schatz -- Do National Green Reputations Matter? The Global Green Economy Index and Implications for Stakeholders in the Green Economy; J.Tamanini -- Branding Brazilian Slums through 'Freeware' Cultural Production: the Case of Rio de Janeiro; A.P.Russo -- Improved Public Infrastructure and Sustainable Place Branding; K.Dinnie -- PART IV: MOVING PLACE BRAND KNOWLEDGE FORWARD: CONCLUDING REMARKS -- Conclusion; F.Go & R.Govers.
    標題: Place marketing. -
    電子資源: http://www.palgraveconnect.com/doifinder/10.1057/9781137282552
    ISBN: 9781137282552 (electronic bk.)
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W9230540 電子資源 11.線上閱覽_V 電子書 EB G155.A1 I58 2012 一般使用(Normal) 在架 0
  • 1 筆 • 頁數 1 •
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