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Japanese Consumer Dynamics

Haghirian, Dr Parissa.

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Japanese Consumer Dynamics

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Japanese Consumer Dynamics/
作者:	Haghirian, Dr Parissa.
出版者:	Basingstoke :Palgrave Macmillan, : 2010.,
面頁冊數:	1 online resource (263 p.)
內容註:	Cover; Half title; Title; Copyright; Contents; List of Tables; List of Figures; Preface; Notes on Contributors; Part I Japanese Consumers Today; 1 The Historical Development of Japanese Consumerism; 2 Japanese Consumer Behaviour Parissa Haghirian and Aaron Toussaint; 3 Consumer Rights in Japan; Part II Japanese Consumer Groups; 4 Elderly Consumers in Japan: The Most Mature; 5 The Single Market; 6 Indulging in Luxury? Japan's 'New Rich' Consumers; 7 Male Order: Resonating with Today's Young Male; 8 Otaku Consumers; Part III Consumer Trends in Japan.
內容註:	9 Beyond Sushi and Tempura: An Overview of the10 Fashion, Self, Postmodern Consumer Culture and; 11 Mobile Consumers and Consumption in Japan; Index.
標題:	Consumer behavior - Japan. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230302228
ISBN:	9780230302228

Japanese Consumer Dynamics
Haghirian, Dr Parissa.

Japanese Consumer Dynamics[electronic resource]. - Basingstoke :Palgrave Macmillan,2010. - 1 online resource (263 p.)

Cover; Half title; Title; Copyright; Contents; List of Tables; List of Figures; Preface; Notes on Contributors; Part I Japanese Consumers Today; 1 The Historical Development of Japanese Consumerism; 2 Japanese Consumer Behaviour Parissa Haghirian and Aaron Toussaint; 3 Consumer Rights in Japan; Part II Japanese Consumer Groups; 4 Elderly Consumers in Japan: The Most Mature; 5 The Single Market; 6 Indulging in Luxury? Japan's 'New Rich' Consumers; 7 Male Order: Resonating with Today's Young Male; 8 Otaku Consumers; Part III Consumer Trends in Japan.

Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

ISBN: 9780230302228Subjects--Topical Terms:

730152
Consumer behavior
--Japan.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.33.J3

Dewey Class. No.: 658.8340952

Japanese Consumer Dynamics
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