Creative cost-benefits reinvention =...
Dussart, Christian.

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  • Creative cost-benefits reinvention = how to reverse commoditization hell in the age of customer capitalism /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Creative cost-benefits reinvention/ Christian Dussart.
    其他題名: how to reverse commoditization hell in the age of customer capitalism /
    作者: Dussart, Christian.
    出版者: New York :Palgrave Macmillan, : 2010.,
    面頁冊數: 1 online resource (xvi, 172 p.) :ill.
    內容註: The tide of commoditization -- New markets, new behaviors: a global shift -- The value-for-money business perspective -- Re-reinventing business models -- A new integrated set of new business logics -- CVC approaches: the disruption spectrum.
    標題: Marketing. -
    電子資源: http://www.palgraveconnect.com/doifinder/10.1057/9780230114630An electronic book accessible through the World Wide Web; click for information
    ISBN: 9780230114630 (electronic bk.)
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W9229460 電子資源 11.線上閱覽_V 電子書 EB HF5415 .D878 2010 一般使用(Normal) 在架 0
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