City branding = theory and cases /
Dinnie, Keith.

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  • City branding = theory and cases /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: City branding/ Keith Dinnie ; foreword by Bill Baker.
    其他題名: theory and cases /
    作者: Dinnie, Keith.
    出版者: Basingstoke :Palgrave Macmillan, : 2010.,
    面頁冊數: 1 online resource.
    內容註: Introduction to the Theory of City Branding / K. Dinnie -- Branding the City as an Attractive Place to Live / A. Insch -- City Branding and Inward Investment / A.C. Middleton -- City Branding and the Tourist Gaze / G. Hospers -- City Branding Partnerships / S.van Gelder -- City Branding and Stakeholder Management / A. Stevens -- Paradoxes of City Branding and Societal Changes / C. Ooi -- City Branding through Food Culture : Insights from the Regional Branding Level / R. Tellstrom -- City Branding and Sustainable Urbanism / J. Braiterman -- Online City Branding / M. Florek -- Introduction to the Practice of City Branding / K. Dinnie -- The City Branding of Accra / A. Ebow Spio -- The City Branding of Ahmedabad / S. Nair -- Athens City Branding and the 2004 Olympic Games / M. Fola -- The City Branding of Barcelona: A Success Story / J.C. Belloso -- Chongqing's City Branding : The Role of Graphic Design / F. Lau & A. Leung -- Edinburgh City Branding / K. Wardrop -- The Hague, International City of Peace and Justice / B. Hulleman & R. Govers -- Kuala Lumpur City Branding / G. Musa & T.C. Melewar -- Lisbon City Branding / J. Freire -- The City Branding of Montevideo / P. Hartmann -- New York City Branding / P. Bendel -- Paris City Branding / J. Kapferer -- Seoul City Branding / K.Y. Kyung -- The City Branding of Hong Kong / T. Loo -- Strategic Planning Director for China at Mediaedge:cia -- Sydney City Branding / G. Parmenter -- Tokyo's City Brand / R. Kelts -- Wollongong City Branding / G. Kerr.
    標題: City promotion. -
    電子資源: http://www.palgraveconnect.com/doifinder/10.1057/9780230294790An electronic book accessible through the World Wide Web; click for information
    ISBN: 9780230294790 (electronic bk.)
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