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Introduction : measurement and research methods in international marketing / Marko Sarstedt, Manfred Schwaiger, Charles R. Taylor -- Using formative measures in international marketing models : a cautionary tale using consumer animosity as an example / Adamantios Diamantopoulos, Petra Riefler -- Difference scores, analysis levels, and the (mis)interpretation of cultural distance / George R. Franke, John S. Hill, Jase Ramsey, R. Glenn Richey -- The role of response formats on extreme response style : a case of Likert-type vs. semantic differential scales / Joseph F. Rocereto, Marina Puzakova, Rolph E. Anderson, Hyokjin Kwak -- A multicountry advertising research framework : lessons learned from testing global consumer culture positioning / Shintaro Okazaki, Barbara Mueller, Sandra Diehl -- Stochastic frontier estimation in international marketing research : exploring untapped opportunities / Matthew E. Sarkees, Ryan Luchs -- Marketing accountability : applying data envelopment analysis to assess the impact of advertising efficiency on shareholder value / Sascha Raithel, Sebastian Scharf, Charles R. Taylor, Manfred Schwaiger, Lorenz Zimmermann -- The state of methodological practice in international marketing research / Charles R. Taylor, C. Luke Bowen, Hae-Kyong Bang -- Assessing heterogeneity in customer satisfaction studies : across industry similarities and within industry differences / Edward E. Rigdon, Christian M. Ringle, Marko Sarstedt, Siegfried P. Gudergan -- Multigroup analysis in partial least squares (PLS) path modeling : alternative methods and empirical results / Marko Sarstedt, Jörg Henseler, Christian M. Ringle -- Introduction to section II : regular articles / Shaoming Zou -- Consumer complicity across emerging markets / Peggy E. Chaudhry, Ronald Paul Hill, Stephen A. Stumpf, Goksel Yalcinkaya. |