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Advanced database marketing : = inno...

Bock, Koen W. de.

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Advanced database marketing : = innovative methodologies and applications for managing customer relationships /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Advanced database marketing :/ edited by Kristof Coussement, Koen W. De Bock, and Scott A. Neslin.
其他題名:	innovative methodologies and applications for managing customer relationships /
其他作者:	Bock, Koen W. de.
出版者:	Farnham, Surrey ;Gower, : c2013.,
面頁冊數:	xx, 324 p. :ill. ;26 cm.
標題:	Database marketing. -
ISBN:	9781409444619 (hbk.) :

Advanced database marketing : = innovative methodologies and applications for managing customer relationships /
Advanced database marketing :innovative methodologies and applications for managing customer relationships /edited by Kristof Coussement, Koen W. De Bock, and Scott A. Neslin. - Farnham, Surrey ;Gower,c2013. - xx, 324 p. :ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 9781409444619 (hbk.) :UK70.00

LCCN: 2012032138Subjects--Topical Terms:

657855
Database marketing.

LC Class. No.: HF5415.126 / .A377 2013

Dewey Class. No.: 658.8/120285574

Advanced database marketing : = innovative methodologies and applications for managing customer relationships /
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