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The effects of ambience, servicescap...

Lin, Ingrid Yu-Hua.

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The effects of ambience, servicescape, and personality traits on consumers' emotional responses, evaluation, and behavior: From the concept of Gestalt psychology.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The effects of ambience, servicescape, and personality traits on consumers' emotional responses, evaluation, and behavior: From the concept of Gestalt psychology./
作者:	Lin, Ingrid Yu-Hua.
面頁冊數:	165 p.
附註:	Source: Dissertation Abstracts International, Volume: 64-12, Section: A, page: 4547.
Contained By:	Dissertation Abstracts International64-12A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3114858

The effects of ambience, servicescape, and personality traits on consumers' emotional responses, evaluation, and behavior: From the concept of Gestalt psychology.
Lin, Ingrid Yu-Hua.

The effects of ambience, servicescape, and personality traits on consumers' emotional responses, evaluation, and behavior: From the concept of Gestalt psychology. - 165 p.

Source: Dissertation Abstracts International, Volume: 64-12, Section: A, page: 4547.

Thesis (Ph.D.)--The Pennsylvania State University, 2003.

This study adopted an experimental method to demonstrate that Gestalt has an important effect on consumer satisfaction. The combination of color and music (also referred to ambience) that corresponded with the servicescape constituted the Gestalt effect. The Gestalt effect was tested in two servicescapes, a bar and a hotel guestroom environment, in order to increase the generalizability of this study. In addition, this study also investigated the effects of Gestalt on individual's level of pleasure, arousal, satisfaction, and individual's approach/avoidance behavior. The effects of three moderators namely, arousal-seeking tendency (AST), openness to experience, and arousal on these relationships were examined.Subjects--Topical Terms:

1017573
Business Administration, Marketing.

The effects of ambience, servicescape, and personality traits on consumers' emotional responses, evaluation, and behavior: From the concept of Gestalt psychology.
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245 1 4 $a The effects of ambience, servicescape, and personality traits on consumers' emotional responses, evaluation, and behavior: From the concept of Gestalt psychology.
300 $a 165 p.
500 $a Source: Dissertation Abstracts International, Volume: 64-12, Section: A, page: 4547.
500 $a Adviser: Anna S. Mattila.
502 $a Thesis (Ph.D.)--The Pennsylvania State University, 2003.
520 $a This study adopted an experimental method to demonstrate that Gestalt has an important effect on consumer satisfaction. The combination of color and music (also referred to ambience) that corresponded with the servicescape constituted the Gestalt effect. The Gestalt effect was tested in two servicescapes, a bar and a hotel guestroom environment, in order to increase the generalizability of this study. In addition, this study also investigated the effects of Gestalt on individual's level of pleasure, arousal, satisfaction, and individual's approach/avoidance behavior. The effects of three moderators namely, arousal-seeking tendency (AST), openness to experience, and arousal on these relationships were examined.
520 $a The results found that there was a three-way interactive effect on (1) the relationship of ambience, servicescape, and AST on individual's level of pleasure; (2) the relationship of ambience, servicescape, and openness to experience on individual's level of arousal; (3) the relationship of ambience, servicescape, and arousal on individual's level of satisfaction; finally, (4) the two-way interactive effect between ambience and servicescape on individual's approach/avoidance behavior. The results of this study support the contention that managers should pay greater attention to the effects of ambience and servicescape on consumers' emotional response, satisfaction, and behaviors.
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650 4 $a Psychology, Behavioral. $3 1017677
650 4 $a Psychology, Personality. $3 1017585
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