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Transforming remote sales force trai...

Donohoe, Michael J.

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Transforming remote sales force training: Framework for integrating e-learning into an existing remote sales force training program. A case study.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Transforming remote sales force training: Framework for integrating e-learning into an existing remote sales force training program. A case study./
作者:	Donohoe, Michael J.
面頁冊數:	116 p.
附註:	Source: Dissertation Abstracts International, Volume: 65-04, Section: A, page: 1159.
Contained By:	Dissertation Abstracts International65-04A.
標題:	Information Science. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3131749

Transforming remote sales force training: Framework for integrating e-learning into an existing remote sales force training program. A case study.
Donohoe, Michael J.

Transforming remote sales force training: Framework for integrating e-learning into an existing remote sales force training program. A case study. - 116 p.

Source: Dissertation Abstracts International, Volume: 65-04, Section: A, page: 1159.

Thesis (D.Sc.)--Robert Morris University, 2004.

This qualitative, applied field research project is a single case study of a medical device manufacturing company's sales training department. The research focused on how the sale's training department should strategize the integration of e-learning into their sales training program, without disrupting the existing instructor led training. The intrinsic case study was exploratory, relying on in-depth interviews, participatory observation and documentation analysis. The data analysis produced a framework for the sales training department to create a blended training model that would integrate e-learning with live instruction. Other sales training departments, may consider the framework that focuses on two key concepts: (a) organizational change, and (b) blended learning, when navigating the 'how to' process of integrating e-learning into their instructor led remote sales force training programs.Subjects--Topical Terms:

1017528
Information Science.

Transforming remote sales force training: Framework for integrating e-learning into an existing remote sales force training program. A case study.
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