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Niche market opportunities in the gl...

Parrish, Erin Dodd.

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Niche market opportunities in the global marketplace.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Niche market opportunities in the global marketplace./
作者:	Parrish, Erin Dodd.
面頁冊數:	166 p.
附註:	Source: Dissertation Abstracts International, Volume: 64-07, Section: B, page: 3508.
Contained By:	Dissertation Abstracts International64-07B.
標題:	Textile Technology. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3099005

Niche market opportunities in the global marketplace.
Parrish, Erin Dodd.

Niche market opportunities in the global marketplace. - 166 p.

Source: Dissertation Abstracts International, Volume: 64-07, Section: B, page: 3508.

Thesis (Ph.D.)--North Carolina State University, 2003.

The purpose of this research was to analyze how a niche strategy can be used by US textile and apparel companies to compete with lower priced imports. With the increasing globalization of the industry, it has been suggested that companies focus on products that offer a competitive advantage over commodity products (Standard and Poor's, 2003). One way of doing this is to focus on specialized, or niche, products.Subjects--Topical Terms:

1020710
Textile Technology.

Niche market opportunities in the global marketplace.
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500 $a Source: Dissertation Abstracts International, Volume: 64-07, Section: B, page: 3508.
500 $a Directors: Nancy L. Cassill; William Oxenham.
502 $a Thesis (Ph.D.)--North Carolina State University, 2003.
520 $a The purpose of this research was to analyze how a niche strategy can be used by US textile and apparel companies to compete with lower priced imports. With the increasing globalization of the industry, it has been suggested that companies focus on products that offer a competitive advantage over commodity products (Standard and Poor's, 2003). One way of doing this is to focus on specialized, or niche, products.
520 $a The conceptual models used in this study provided a framework for specialization within trade. Five trade theories were examined, each of which predicts specialization as a result of trade. This means that as trade barriers decrease, a country's resources will focus on those processes in which it has a competitive advantage. For the US textile and apparel industry, this means moving away from basic textile items used in apparel production, such as basic fabrics, and moving towards more focused and specialty products, which includes niche products.
520 $a The methodology used in this study consisted of two phases. Phase I used a deductive research design with an aim to clarify niche strategy issues and provide breadth on the topic (quantitative data). The instrument utilized in this phase was an online survey. Because of the limited literature on niche markets, the survey was used to obtain information to develop Phase II of the study.
520 $a Phase II used an inductive research design, with a case study methodology (qualitative data). The information gathered through the case studies presented additional insight into how a niche strategy is implemented and thereby how it is utilized by US textile and apparel companies in order to compete with imports.
520 $a Results indicated significant niche product and market strategies that are currently being used and are strategically designed for future market implementation. Niche strategy models were developed which contain both market and product strategies for each sector and one model for the industry. Results from this study will provide academic and industry personnel with business strategy formulation to create and maintain niche markets as well as to provide a research framework for international textile and apparel researchers.
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792 $a 2003
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