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Health and wealth: Dietary supplemen...

Dixon, Anna R.

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Health and wealth: Dietary supplements, network marketing and the commodification of health.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Health and wealth: Dietary supplements, network marketing and the commodification of health./
Author:	Dixon, Anna R.
Description:	219 p.
Notes:	Source: Dissertation Abstracts International, Volume: 64-10, Section: A, page: 3738.
Contained By:	Dissertation Abstracts International64-10A.
Subject:	Anthropology, Cultural. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3110006

Health and wealth: Dietary supplements, network marketing and the commodification of health.
Dixon, Anna R.

Health and wealth: Dietary supplements, network marketing and the commodification of health. - 219 p.

Source: Dissertation Abstracts International, Volume: 64-10, Section: A, page: 3738.

Thesis (Ph.D.)--University of Hawai'i, 2003.

Dietary supplements overall constitute a multibillion-dollar industry in the U.S. today. This dissertation investigates a heretofore poorly-documented aspect of the burgeoning dietary supplements industry: network marketing. Network marketing, exemplified by companies like Amway as well as a host of smaller, less well-known companies, operates within the so-called "grey economy." Hawai'i ranks second in the nation in the percentage of network marketing distributors relative to its population. Network marketing works at the grassroots level of existing social networks to promote and sell its products, making it the ideal setting in which to do social science research. Semi-structured and structured interviews were conducted with members of three companies. Aside from gathering baseline data on products used, health conditions addressed by these products and the structure of each company, interviews and product promotional material were analyzed using text analysis. Results of this research show that while perceived efficacy of network-marketed products is an important motivator in becoming a product distributor, factors such as control over one's health, creation of a support community through shared efforts, and economic opportunity are also important. Finally, analysis of themes in product advertising simultaneously reflect as well as inform network marketers' beliefs and desires for autonomy in the spheres of finance, personal life, and health.Subjects--Topical Terms:

735016
Anthropology, Cultural.

Health and wealth: Dietary supplements, network marketing and the commodification of health.
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245 1 0 $a Health and wealth: Dietary supplements, network marketing and the commodification of health.
300 $a 219 p.
500 $a Source: Dissertation Abstracts International, Volume: 64-10, Section: A, page: 3738.
500 $a Chairperson: Nina L. Etkin.
502 $a Thesis (Ph.D.)--University of Hawai'i, 2003.
520 $a Dietary supplements overall constitute a multibillion-dollar industry in the U.S. today. This dissertation investigates a heretofore poorly-documented aspect of the burgeoning dietary supplements industry: network marketing. Network marketing, exemplified by companies like Amway as well as a host of smaller, less well-known companies, operates within the so-called "grey economy." Hawai'i ranks second in the nation in the percentage of network marketing distributors relative to its population. Network marketing works at the grassroots level of existing social networks to promote and sell its products, making it the ideal setting in which to do social science research. Semi-structured and structured interviews were conducted with members of three companies. Aside from gathering baseline data on products used, health conditions addressed by these products and the structure of each company, interviews and product promotional material were analyzed using text analysis. Results of this research show that while perceived efficacy of network-marketed products is an important motivator in becoming a product distributor, factors such as control over one's health, creation of a support community through shared efforts, and economic opportunity are also important. Finally, analysis of themes in product advertising simultaneously reflect as well as inform network marketers' beliefs and desires for autonomy in the spheres of finance, personal life, and health.
590 $a School code: 0085.
650 4 $a Anthropology, Cultural. $3 735016
650 4 $a Health Sciences, Public Health. $3 1017659
650 4 $a Health Sciences, Nutrition. $3 1017801
650 4 $a Business Administration, Marketing. $3 1017573
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710 2 0 $a University of Hawai'i. $3 1900371
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