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Rumor control on the Internet: Are ...

Chen, Liming.

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Rumor control on the Internet: Are public relations practitioners ready for dealing with rumors on the Internet?

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Rumor control on the Internet: Are public relations practitioners ready for dealing with rumors on the Internet?/
作者:	Chen, Liming.
面頁冊數:	64 p.
附註:	Source: Masters Abstracts International, Volume: 41-05, page: 1235.
Contained By:	Masters Abstracts International41-05.
標題:	Mass Communications. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1413726

Rumor control on the Internet: Are public relations practitioners ready for dealing with rumors on the Internet?
Chen, Liming.

Rumor control on the Internet: Are public relations practitioners ready for dealing with rumors on the Internet? - 64 p.

Source: Masters Abstracts International, Volume: 41-05, page: 1235.

Thesis (M.A.)--California State University, Fullerton, 2003.

The Internet has changed the way of communication and information exchange. Messages can be sent at any time to any where. This fast-paced medium has created a whole new world to date. The beauty of the Internet is that information is no longer limited and everyone could be a publisher. The downside is that information reaches people in seconds no matter it is true or not.Subjects--Topical Terms:

1017395
Mass Communications.

Rumor control on the Internet: Are public relations practitioners ready for dealing with rumors on the Internet?
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245 1 0 $a Rumor control on the Internet: Are public relations practitioners ready for dealing with rumors on the Internet?
300 $a 64 p.
500 $a Source: Masters Abstracts International, Volume: 41-05, page: 1235.
500 $a Chair: Diane Witmer.
502 $a Thesis (M.A.)--California State University, Fullerton, 2003.
520 $a The Internet has changed the way of communication and information exchange. Messages can be sent at any time to any where. This fast-paced medium has created a whole new world to date. The beauty of the Internet is that information is no longer limited and everyone could be a publisher. The downside is that information reaches people in seconds no matter it is true or not.
520 $a Public relations professionals started to understand the usefulness of the Internet in early 1990s; however, relatively little interest was evident about how the Internet could affect the practice of public relations.
520 $a This study seeks to determine if PR practitioners are aware of rumors on the Internet and if so, whether they are prepared to deal with them. Understanding how PR professionals are aware of rumors could help them better observe the impact that the Internet has caused upon practice and develop new ways of controlling rumors.
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