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The role of public relations in rede...

Westfield, Alisha Marie.

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The role of public relations in redefining brands in the fashion industry.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The role of public relations in redefining brands in the fashion industry./
Author:	Westfield, Alisha Marie.
Description:	37 p.
Notes:	Source: Masters Abstracts International, Volume: 41-04, page: 0877.
Contained By:	Masters Abstracts International41-04.
Subject:	Journalism. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1411814
ISBN:	0493938893

The role of public relations in redefining brands in the fashion industry.
Westfield, Alisha Marie.

The role of public relations in redefining brands in the fashion industry. - 37 p.

Source: Masters Abstracts International, Volume: 41-04, page: 0877.

Thesis (M.A.)--University of Southern California, 2002.

As seen in some of the most successful product launches over the recent years, the power of public relations to build brand awareness has resulted in the practice earning a prominent role in strategic planning and the development of a brand image. In the fashion industry many brands are realizing that there's a growing market of fashion labels, and it takes effective communication with consumers to position one brand's image over another's.

ISBN: 0493938893Subjects--Topical Terms:

576107
Journalism.

The role of public relations in redefining brands in the fashion industry.
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100 1 $a Westfield, Alisha Marie. $3 1948893
245 1 4 $a The role of public relations in redefining brands in the fashion industry.
300 $a 37 p.
500 $a Source: Masters Abstracts International, Volume: 41-04, page: 0877.
500 $a Adviser: Jennifer Floto.
502 $a Thesis (M.A.)--University of Southern California, 2002.
520 $a As seen in some of the most successful product launches over the recent years, the power of public relations to build brand awareness has resulted in the practice earning a prominent role in strategic planning and the development of a brand image. In the fashion industry many brands are realizing that there's a growing market of fashion labels, and it takes effective communication with consumers to position one brand's image over another's.
520 $a The thesis outlines a hypothetical list of the seven public relations principles for redefining a brand image. To confirm or disprove these theories the project will identify, through case analysis, the public relations tactics three fashion houses used for redefining their brand image.
590 $a School code: 0208.
650 4 $a Journalism. $3 576107
650 4 $a Business Administration, Marketing. $3 1017573
690 $a 0391
690 $a 0338
710 2 0 $a University of Southern California. $3 700129
773 0 $t Masters Abstracts International $g 41-04.
790 1 0 $a Floto, Jennifer, $e advisor
790 $a 0208
791 $a M.A.
792 $a 2002
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1411814