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Strategic communications plan for a ...

Veltman, Sarah Elois.

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Strategic communications plan for a public school system (California).

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategic communications plan for a public school system (California)./
Author:	Veltman, Sarah Elois.
Description:	58 p.
Notes:	Source: Masters Abstracts International, Volume: 42-03, page: 0716.
Contained By:	Masters Abstracts International42-03.
Subject:	Mass Communications. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1416584

Strategic communications plan for a public school system (California).
Veltman, Sarah Elois.

Strategic communications plan for a public school system (California). - 58 p.

Source: Masters Abstracts International, Volume: 42-03, page: 0716.

Thesis (M.A.)--University of Southern California, 2003.

This Master's thesis is a strategic, comprehensive communications plan for a public school system, to be used as a practical guide by public relations specialists or communications officers within a public school district. The situation analysis section is based on an in-depth study of the Santa Monica-Malibu Unified School District (SMMUSD) and the 18 learning institutions that constitute the district.Subjects--Topical Terms:

1017395
Mass Communications.

Strategic communications plan for a public school system (California).
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100 1 $a Veltman, Sarah Elois. $3 1948030
245 1 0 $a Strategic communications plan for a public school system (California).
300 $a 58 p.
500 $a Source: Masters Abstracts International, Volume: 42-03, page: 0716.
500 $a Adviser: Jennifer Floto.
502 $a Thesis (M.A.)--University of Southern California, 2003.
520 $a This Master's thesis is a strategic, comprehensive communications plan for a public school system, to be used as a practical guide by public relations specialists or communications officers within a public school district. The situation analysis section is based on an in-depth study of the Santa Monica-Malibu Unified School District (SMMUSD) and the 18 learning institutions that constitute the district.
520 $a The communication goals of this document are derived from an analysis of SMMUSD's strengths and weaknesses, including its demographics, financial situation, media environment and past and current communications efforts. Two full-time communications professionals hired by the district would ideally carry out this one-year communications plan.
520 $a Communication strategies for this plan include an aggressive media relations campaign, the creation of district ambassadors, public opinion research, and partnerships with corporations and community organizations. This thesis also identifies communications objectives, key messages and audiences, tactics, a timeline and evaluation methods.
590 $a School code: 0208.
650 4 $a Mass Communications. $3 1017395
650 4 $a Journalism. $3 576107
650 4 $a Education, Administration. $3 626645
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710 2 0 $a University of Southern California. $3 700129
773 0 $t Masters Abstracts International $g 42-03.
790 1 0 $a Floto, Jennifer, $e advisor
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791 $a M.A.
792 $a 2003
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1416584