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A study of myths and realities of ce...

Remillard, Lisa Spada.

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A study of myths and realities of celebrity endorsements in public relations.

Record Type:	Electronic resources : Monograph/item
Title/Author:	A study of myths and realities of celebrity endorsements in public relations./
Author:	Remillard, Lisa Spada.
Description:	46 p.
Notes:	Source: Masters Abstracts International, Volume: 42-03, page: 0713.
Contained By:	Masters Abstracts International42-03.
Subject:	Journalism. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1416577

A study of myths and realities of celebrity endorsements in public relations.
Remillard, Lisa Spada.

A study of myths and realities of celebrity endorsements in public relations. - 46 p.

Source: Masters Abstracts International, Volume: 42-03, page: 0713.

Thesis (M.A.)--University of Southern California, 2003.

In today's fast-paced, celebrity-centric world, the line between marketing and public relations has become blurred. A public relations professional can sometimes play an important role in the negotiations and implementation of his or her clients' endorsement deals. This thesis seeks to answer the questions: Have celebrity endorsements, in fact, become an integral part of the public relations world or are they simply a marketing tool? And if they are a part of the public relations realm then what role does the public relations professional play?Subjects--Topical Terms:

576107
Journalism.

A study of myths and realities of celebrity endorsements in public relations.
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035 $a (UnM)AAI1416577
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100 1 $a Remillard, Lisa Spada. $3 1948029
245 1 0 $a A study of myths and realities of celebrity endorsements in public relations.
300 $a 46 p.
500 $a Source: Masters Abstracts International, Volume: 42-03, page: 0713.
500 $a Adviser: Jennifer Floto.
502 $a Thesis (M.A.)--University of Southern California, 2003.
520 $a In today's fast-paced, celebrity-centric world, the line between marketing and public relations has become blurred. A public relations professional can sometimes play an important role in the negotiations and implementation of his or her clients' endorsement deals. This thesis seeks to answer the questions: Have celebrity endorsements, in fact, become an integral part of the public relations world or are they simply a marketing tool? And if they are a part of the public relations realm then what role does the public relations professional play?
520 $a This thesis includes the history and psychology of celebrity appeal, real world experiences of public relations professionals who regularly deal with celebrity endorsements, case studies and the do's and don'ts for handling a celebrity endorsement deal.
590 $a School code: 0208.
650 4 $a Journalism. $3 576107
650 4 $a American Studies. $3 1017604
650 4 $a Business Administration, Marketing. $3 1017573
690 $a 0391
690 $a 0323
690 $a 0338
710 2 0 $a University of Southern California. $3 700129
773 0 $t Masters Abstracts International $g 42-03.
790 1 0 $a Floto, Jennifer, $e advisor
790 $a 0208
791 $a M.A.
792 $a 2003
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1416577