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Tween anti-litter/storm drain awaren...

Betfarhad, Susan.

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Tween anti-litter/storm drain awareness campaign.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Tween anti-litter/storm drain awareness campaign./
Author:	Betfarhad, Susan.
Description:	93 p.
Notes:	Source: Masters Abstracts International, Volume: 42-03, page: 0711.
Contained By:	Masters Abstracts International42-03.
Subject:	Journalism. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1416536

Tween anti-litter/storm drain awareness campaign.
Betfarhad, Susan.

Tween anti-litter/storm drain awareness campaign. - 93 p.

Source: Masters Abstracts International, Volume: 42-03, page: 0711.

Thesis (M.A.)--University of Southern California, 2003.

This paper's objective was to create a communications plan to promote anti-litter and storm drain awareness among California preteens ages 8–14. The goal is to motivate them to take an active role in preserving their beaches and oceans for future generations.Subjects--Topical Terms:

576107
Journalism.

Tween anti-litter/storm drain awareness campaign.
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035 $a (UnM)AAI1416536
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100 1 $a Betfarhad, Susan. $3 1948023
245 1 0 $a Tween anti-litter/storm drain awareness campaign.
300 $a 93 p.
500 $a Source: Masters Abstracts International, Volume: 42-03, page: 0711.
500 $a Adviser: Jennifer Floto.
502 $a Thesis (M.A.)--University of Southern California, 2003.
520 $a This paper's objective was to create a communications plan to promote anti-litter and storm drain awareness among California preteens ages 8–14. The goal is to motivate them to take an active role in preserving their beaches and oceans for future generations.
520 $a This demographic, also called “tweens” are kids who are between childhood and adolescence. During this age, tweens develop more cognitive skills and become aware of the world around them as well as think about the future. This becomes the optimum time to target them with messages of environmental responsibility.
520 $a This paper includes research on environmental statistics, tween statistics and other pertinent information including physical and psychological profiles of tweens as well as tips on how to market to them.
520 $a This paper can also serve as a guideline for any California environmental organization (or any other environmental organization) interested in reaching the tween demographic.
590 $a School code: 0208.
650 4 $a Journalism. $3 576107
650 4 $a Engineering, Marine and Ocean. $3 1019064
650 4 $a Education, Curriculum and Instruction. $3 576301
690 $a 0391
690 $a 0547
690 $a 0727
710 2 0 $a University of Southern California. $3 700129
773 0 $t Masters Abstracts International $g 42-03.
790 1 0 $a Floto, Jennifer, $e advisor
790 $a 0208
791 $a M.A.
792 $a 2003
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1416536