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Meeting planners' intention of using...

Lee, Woojin.

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Meeting planners' intention of using the Internet and desired lodging Web site content attributes.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Meeting planners' intention of using the Internet and desired lodging Web site content attributes./
作者:	Lee, Woojin.
面頁冊數:	106 p.
附註:	Source: Masters Abstracts International, Volume: 42-02, page: 0434.
Contained By:	Masters Abstracts International42-02.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1416226

Meeting planners' intention of using the Internet and desired lodging Web site content attributes.
Lee, Woojin.

Meeting planners' intention of using the Internet and desired lodging Web site content attributes. - 106 p.

Source: Masters Abstracts International, Volume: 42-02, page: 0434.

Thesis (M.S.)--University of Nevada, Las Vegas, 2003.

The findings of a recent meetings industry study indicated that Web usage to gather information has become progressively more important among meeting planners. However, a review of related literature revealed no studies focusing on the current information content of lodging web sites and meeting planners' expectations in terms of information sought.Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Meeting planners' intention of using the Internet and desired lodging Web site content attributes.
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245 1 0 $a Meeting planners' intention of using the Internet and desired lodging Web site content attributes.
300 $a 106 p.
500 $a Source: Masters Abstracts International, Volume: 42-02, page: 0434.
500 $a Chair: Curtis Love.
502 $a Thesis (M.S.)--University of Nevada, Las Vegas, 2003.
520 $a The findings of a recent meetings industry study indicated that Web usage to gather information has become progressively more important among meeting planners. However, a review of related literature revealed no studies focusing on the current information content of lodging web sites and meeting planners' expectations in terms of information sought.
520 $a Using Ajzen's (1991) the Theory of Planned Behavior and Hoffman and Novak's model (1994), this study aimed to determine what variables are related to a meeting planner's intent to use and current use of the Internet to plan group meetings. Additionally, this study proposes an exploratory qualitative approach to studying lodging web sites from the perspective of meeting planners' needs. Total samples of 235 planners were gathered via an on-line survey. Results may assist hotels in identifying areas for improvement in web sites related services for meeting planning. Practical implications on web-based information content analysis and meeting planners' expectations on lodging web sites are presented for both practitioners and researchers.
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650 4 $a Information Science. $3 1017528
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