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The varieties of consumer aesthetic ...

Nuttavuthisit, Krittinee.

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The varieties of consumer aesthetic experience: A phenomenology of retail atmospherics.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The varieties of consumer aesthetic experience: A phenomenology of retail atmospherics./
作者:	Nuttavuthisit, Krittinee.
面頁冊數:	230 p.
附註:	Source: Dissertation Abstracts International, Volume: 64-04, Section: A, page: 1335.
Contained By:	Dissertation Abstracts International64-04A.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3087955

The varieties of consumer aesthetic experience: A phenomenology of retail atmospherics.
Nuttavuthisit, Krittinee.

The varieties of consumer aesthetic experience: A phenomenology of retail atmospherics. - 230 p.

Source: Dissertation Abstracts International, Volume: 64-04, Section: A, page: 1335.

Thesis (Ph.D.)--Northwestern University, 2003.

This dissertation is intended to integrate philosophical aesthetics into the world of contemporary marketing, by investigating the range of consumer aesthetic experiences of retail atmospherics. Through the application of phenomenological research methods, this work broadens the scope of existing studies on consumer aesthetic experiences by moving beyond their traditional focus on conventional aesthetic objects (e.g., painting, music). During a year's field immersion at a large U.S. mall (Gurnee Mills in Lake County, Illinois), data were collected by means of a methodological package encompassing observation, participant-observation, over one hundred phenomenological interviews with consumers, and projective techniques. As a result of this innovative focus, the theory developed here brings marketing research significantly closer to its goal of accounting for different forms of consumer aesthetic experiences.Subjects--Topical Terms:

1017573
Business Administration, Marketing.

The varieties of consumer aesthetic experience: A phenomenology of retail atmospherics.
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245 1 0 $a The varieties of consumer aesthetic experience: A phenomenology of retail atmospherics.
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500 $a Source: Dissertation Abstracts International, Volume: 64-04, Section: A, page: 1335.
500 $a Adviser: John F. Sherry, Jr.
502 $a Thesis (Ph.D.)--Northwestern University, 2003.
520 $a This dissertation is intended to integrate philosophical aesthetics into the world of contemporary marketing, by investigating the range of consumer aesthetic experiences of retail atmospherics. Through the application of phenomenological research methods, this work broadens the scope of existing studies on consumer aesthetic experiences by moving beyond their traditional focus on conventional aesthetic objects (e.g., painting, music). During a year's field immersion at a large U.S. mall (Gurnee Mills in Lake County, Illinois), data were collected by means of a methodological package encompassing observation, participant-observation, over one hundred phenomenological interviews with consumers, and projective techniques. As a result of this innovative focus, the theory developed here brings marketing research significantly closer to its goal of accounting for different forms of consumer aesthetic experiences.
520 $a The theory developed here centers on an experiential typology featuring the four dominant categories (i.e., pure, popular, modern, and postmodern) of the consumer aesthetic experience. A detailed analysis then reveals how these experiential varieties are structured in terms of an intrasubjective interplay of modes of perceptions (sensory vs. intuitive) and consumers' perspectives on different dimensions of the retail atmospherics. The ways in which consumers create interdependent concepts of self and retail atmospherics in response to their own experiences of the place are also explored. The basic framework of the central typology is then extended by elaborating on three sources of variation in consumer aesthetic experiences: spatial dynamics, temporal dynamics, and the aesthetics of the flâneur.
520 $a Through these theoretical contributions, this dissertation significantly extends our understanding of the varieties of consumer aesthetic experiences. By emphasizing consumers' involvement in developing their own aesthetic experiences, this research also broadens our understanding of the consumer's co-creative experience while advancing other underexplored areas in consumer behavior research. Based on complementary interviews conducted with those who create retail atmospherics (i.e., the mall management, architects, and interior designers), a number of managerial implications are identified that could guide the development of retail environments in a way that enhances the variation and the freedom of consumer aesthetic experiences.
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