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Metaphor and political persuasion.

Belt, Todd Layton.

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Metaphor and political persuasion.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Metaphor and political persuasion./
Author:	Belt, Todd Layton.
Description:	255 p.
Notes:	Source: Dissertation Abstracts International, Volume: 64-09, Section: A, page: 3455.
Contained By:	Dissertation Abstracts International64-09A.
Subject:	Political Science, General. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3103859

Metaphor and political persuasion.
Belt, Todd Layton.

Metaphor and political persuasion. - 255 p.

Source: Dissertation Abstracts International, Volume: 64-09, Section: A, page: 3455.

Thesis (Ph.D.)--University of Southern California, 2003.

This dissertation draws upon theories from Psychology, Cognitive Science, Linguistics, and Political Communication in order to develop and test a theory regarding the persuasiveness of the use of metaphor in political appeals. Visual, audio and print metaphors are tested for their relative persuasiveness in four experimental studies (forming a total sample of 636 subjects). The four studies test the persuasiveness of metaphor and its interaction with subjects' levels of political sophistication, their emotional attachments to the metaphorical vehicle, and the social values implied by the metaphor. Results indicate that metaphors are not necessarily persuasive in and of themselves, but must interact with certain characteristics of the audience in order to be effective. These characteristics include the priority placed by the audience on certain social values communicated by the metaphor as well as individuals' emotional interactions with the metaphorical message. Results are used to reformulate a general theory of metaphor with respect to political persuasion and are evaluated in terms of their philosophical import to democratic theory.Subjects--Topical Terms:

1017391
Political Science, General.

Metaphor and political persuasion.
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008 130614s2003 eng d
035 $a (UnM)AAI3103859
035 $a AAI3103859
040 $a UnM $c UnM
100 1 $a Belt, Todd Layton. $3 1943198
245 1 0 $a Metaphor and political persuasion.
300 $a 255 p.
500 $a Source: Dissertation Abstracts International, Volume: 64-09, Section: A, page: 3455.
500 $a Adviser: Ann N. Crigler.
502 $a Thesis (Ph.D.)--University of Southern California, 2003.
520 $a This dissertation draws upon theories from Psychology, Cognitive Science, Linguistics, and Political Communication in order to develop and test a theory regarding the persuasiveness of the use of metaphor in political appeals. Visual, audio and print metaphors are tested for their relative persuasiveness in four experimental studies (forming a total sample of 636 subjects). The four studies test the persuasiveness of metaphor and its interaction with subjects' levels of political sophistication, their emotional attachments to the metaphorical vehicle, and the social values implied by the metaphor. Results indicate that metaphors are not necessarily persuasive in and of themselves, but must interact with certain characteristics of the audience in order to be effective. These characteristics include the priority placed by the audience on certain social values communicated by the metaphor as well as individuals' emotional interactions with the metaphorical message. Results are used to reformulate a general theory of metaphor with respect to political persuasion and are evaluated in terms of their philosophical import to democratic theory.
590 $a School code: 0208.
650 4 $a Political Science, General. $3 1017391
650 4 $a Psychology, Social. $3 529430
650 4 $a Language, Rhetoric and Composition. $3 1019205
690 $a 0615
690 $a 0451
690 $a 0681
710 2 0 $a University of Southern California. $3 700129
773 0 $t Dissertation Abstracts International $g 64-09A.
790 1 0 $a Crigler, Ann N., $e advisor
790 $a 0208
791 $a Ph.D.
792 $a 2003
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3103859