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Sports fan motivation and level of T...

Hsu, Mao-Chou.

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Sports fan motivation and level of Taiwan professional baseball team identification among Taipei college students (China).

Record Type:	Electronic resources : Monograph/item
Title/Author:	Sports fan motivation and level of Taiwan professional baseball team identification among Taipei college students (China)./
Author:	Hsu, Mao-Chou.
Description:	103 p.
Notes:	Source: Dissertation Abstracts International, Volume: 64-05, Section: A, page: 1553.
Subject:	Education, Higher -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3093116

Sports fan motivation and level of Taiwan professional baseball team identification among Taipei college students (China).
Hsu, Mao-Chou.

Sports fan motivation and level of Taiwan professional baseball team identification among Taipei college students (China). - 103 p.

Source: Dissertation Abstracts International, Volume: 64-05, Section: A, page: 1553.

Thesis (Ph.D.)--University of the Incarnate Word, 2003.

This study explored the relationship between sports fan motivation and the level of team identification among college students of Taipei. A sample of college students (<italic>n</italic> = 963) taken from five randomly selected universities in Taipei completed the Sport Fan Motivation Scale to measure fan motivation and the Sport Spectator Identification Scale to measure team identification. Results showed a moderate level of team identification among the college students; a <italic>t</italic>-test revealed significantly higher levels of fan motivation and team identification among the men. Entertainment and eustress (pleasant or positive stress) were the most common fan motives while economic motive was the least common. Analysis using Pearson correlation showed a significant positive correlation (<italic>r</italic> = .644, <italic> p</italic> < .01, two-tailed) between sports fan motivation and team identification. Likewise, positive correlations were found between team identification and the following sports fan motivation subscales: self-esteem, eustress, escape, group affiliation, aesthetic, entertainment, and family. The findings have important implications for sports psychology and sports marketing professionals.Subjects--Topical Terms:

702993
Education, Higher

Sports fan motivation and level of Taiwan professional baseball team identification among Taipei college students (China).
LDR:01945nmm 2200181 4500 001 1853026
005 20040413111859.5
008 130614s2003 eng d
035 $a (UnM)AAI3093116
035 $a AAI3093116
040 $a UnM $c UnM
100 1 $a Hsu, Mao-Chou. $3 1940901
245 1 0 $a Sports fan motivation and level of Taiwan professional baseball team identification among Taipei college students (China).
300 $a 103 p.
500 $a Source: Dissertation Abstracts International, Volume: 64-05, Section: A, page: 1553.
500 $a Chair: Annette E. Craven.
502 $a Thesis (Ph.D.)--University of the Incarnate Word, 2003.
520 $a This study explored the relationship between sports fan motivation and the level of team identification among college students of Taipei. A sample of college students (<italic>n</italic> = 963) taken from five randomly selected universities in Taipei completed the Sport Fan Motivation Scale to measure fan motivation and the Sport Spectator Identification Scale to measure team identification. Results showed a moderate level of team identification among the college students; a <italic>t</italic>-test revealed significantly higher levels of fan motivation and team identification among the men. Entertainment and eustress (pleasant or positive stress) were the most common fan motives while economic motive was the least common. Analysis using Pearson correlation showed a significant positive correlation (<italic>r</italic> = .644, <italic> p</italic> < .01, two-tailed) between sports fan motivation and team identification. Likewise, positive correlations were found between team identification and the following sports fan motivation subscales: self-esteem, eustress, escape, group affiliation, aesthetic, entertainment, and family. The findings have important implications for sports psychology and sports marketing professionals.
590 $a School code: 1391.
650 4 $a Education, Higher $3 702993
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3093116