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"How will I feel about it?": The as...

Patrick, Vanessa M.

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"How will I feel about it?": The asymmetric impact of affective misforecasting on consumer satisfaction.

Record Type:	Electronic resources : Monograph/item
Title/Author:	"How will I feel about it?": The asymmetric impact of affective misforecasting on consumer satisfaction./
Author:	Patrick, Vanessa M.
Description:	244 p.
Notes:	Source: Dissertation Abstracts International, Volume: 65-07, Section: A, page: 2686.
Contained By:	Dissertation Abstracts International65-07A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3140533
ISBN:	0496876740

"How will I feel about it?": The asymmetric impact of affective misforecasting on consumer satisfaction.
Patrick, Vanessa M.

"How will I feel about it?": The asymmetric impact of affective misforecasting on consumer satisfaction. - 244 p.

Source: Dissertation Abstracts International, Volume: 65-07, Section: A, page: 2686.

Thesis (Ph.D.)--University of Southern California, 2004.

A number of consumption experiences are based on consumers' predictions of how they are likely to feel after consumption. However, consumers do not always accurately forecast their future affective states. Consequently, an affective misforecasting gap (AMF) arises between forecasted and experienced feelings. The fact that forecasted and experienced feelings may diverge raises the issue of the impact of AMF on post-consumption evaluations such as consumer satisfaction. Specifically this research examines (1) whether AMF occurs in the consumption domain, (2) whether AMF has an independent influence on consumer satisfaction, (3) when AMF impacts consumer satisfaction, and, (4) how AMF influences consumer satisfaction.

ISBN: 0496876740Subjects--Topical Terms:

1017573
Business Administration, Marketing.

"How will I feel about it?": The asymmetric impact of affective misforecasting on consumer satisfaction.
LDR:03426nmm 2200301 4500 001 1849582
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100 1 $a Patrick, Vanessa M. $3 1937534
245 1 0 $a "How will I feel about it?": The asymmetric impact of affective misforecasting on consumer satisfaction.
300 $a 244 p.
500 $a Source: Dissertation Abstracts International, Volume: 65-07, Section: A, page: 2686.
500 $a Advisers: Deborah J. MacInnis; C. Whan Park.
502 $a Thesis (Ph.D.)--University of Southern California, 2004.
520 $a A number of consumption experiences are based on consumers' predictions of how they are likely to feel after consumption. However, consumers do not always accurately forecast their future affective states. Consequently, an affective misforecasting gap (AMF) arises between forecasted and experienced feelings. The fact that forecasted and experienced feelings may diverge raises the issue of the impact of AMF on post-consumption evaluations such as consumer satisfaction. Specifically this research examines (1) whether AMF occurs in the consumption domain, (2) whether AMF has an independent influence on consumer satisfaction, (3) when AMF impacts consumer satisfaction, and, (4) how AMF influences consumer satisfaction.
520 $a The central thesis of this research is that an affective route to satisfaction exists and that AMF, that arises when affective forecasts fail to match affective experience, has an independent impact on consumer satisfaction. This research proposes that consumers make affective forecasts at the time of choice or decision-making, and if a gap arises between forecasted and experienced affect, this gap, under certain conditions, has an impact on how consumers evaluate satisfaction. The theoretical development is conducted in two parts. Part one proposes an affective route to satisfaction and presents the conceptual differences between the existing cognitive route to satisfaction (expectancy disconfirmation) and the proposed affective route to satisfaction (AMF). Part two discusses the conditions under which AMF has an impact on satisfaction and the process mechanism underlying this impact.
520 $a Results from one pilot and five main studies reveal that AMF occurs in the consumption domain and has an independent impact on satisfaction when feelings are "worse than forecasted" but not when feelings are "better than forecasted". Further, the process underlying this asymmetric impact of AMF on consumer satisfaction is investigated. Specifically, when feelings are "worse than forecasted" consumers are motivated to examine the causes for their feelings. This process of elaboration makes the gap between forecasted and experienced affect salient and leads consumers to use AMF as an additional input in satisfaction judgments. However, when feelings are "better than forecasted" consumers do not engage in extensive elaboration, and AMF does not gain informative value in predicting satisfaction.
590 $a School code: 0208.
650 4 $a Business Administration, Marketing. $3 1017573
690 $a 0338
710 2 0 $a University of Southern California. $3 700129
773 0 $t Dissertation Abstracts International $g 65-07A.
790 1 0 $a MacInnis, Deborah J., $e advisor
790 1 0 $a Park, C. Whan, $e advisor
790 $a 0208
791 $a Ph.D.
792 $a 2004
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3140533