東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Commercialism in public schools: A s...

Kowal, Gerard Jude.

Linked to FindBook

Google Book

Amazon

博客來

Commercialism in public schools: A study of the perceptions of teachers and administrators on accepting corporate advertising.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Commercialism in public schools: A study of the perceptions of teachers and administrators on accepting corporate advertising./
Author:	Kowal, Gerard Jude.
Description:	95 p.
Notes:	Source: Dissertation Abstracts International, Volume: 64-09, Section: A, page: 3201.
Contained By:	Dissertation Abstracts International64-09A.
Subject:	Education, Finance. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3106581
ISBN:	0496541463

Commercialism in public schools: A study of the perceptions of teachers and administrators on accepting corporate advertising.
Kowal, Gerard Jude.

Commercialism in public schools: A study of the perceptions of teachers and administrators on accepting corporate advertising. - 95 p.

Source: Dissertation Abstracts International, Volume: 64-09, Section: A, page: 3201.

Thesis (Ed.D.)--University of Nebraska at Omaha, 2003.

Administrators and school boards are looking for ways to increase revenue without raising taxes. School districts have turned to commercial sources for help with funding of such things as gym floors, athletic fields, lighting for athletic fields, and sports equipment (Bell, 2002; Brunkow, 2001; Molnar, 2002). In exchange for advertising space, businesses are providing money, teaching materials, technology, and sports equipment. Since 1990, commercialism in schools has risen 473 percent (Molnar & Reaves, 2001).

ISBN: 0496541463Subjects--Topical Terms:

1020300
Education, Finance.

Commercialism in public schools: A study of the perceptions of teachers and administrators on accepting corporate advertising.
LDR:03320nmm 2200337 4500 001 1847503
005 20051108095418.5
008 130614s2003 eng d
020 $a 0496541463
035 $a (UnM)AAI3106581
035 $a AAI3106581
040 $a UnM $c UnM
100 1 $a Kowal, Gerard Jude. $3 1935546
245 1 0 $a Commercialism in public schools: A study of the perceptions of teachers and administrators on accepting corporate advertising.
300 $a 95 p.
500 $a Source: Dissertation Abstracts International, Volume: 64-09, Section: A, page: 3201.
500 $a Adviser: Jack McKay.
502 $a Thesis (Ed.D.)--University of Nebraska at Omaha, 2003.
520 $a Administrators and school boards are looking for ways to increase revenue without raising taxes. School districts have turned to commercial sources for help with funding of such things as gym floors, athletic fields, lighting for athletic fields, and sports equipment (Bell, 2002; Brunkow, 2001; Molnar, 2002). In exchange for advertising space, businesses are providing money, teaching materials, technology, and sports equipment. Since 1990, commercialism in schools has risen 473 percent (Molnar & Reaves, 2001).
520 $a There is opposition to the use of commercialism in schools from groups like the Commercialism in Education Research Unit (CERU) at Arizona State University. School boards and building administrators must evaluate the opposition to advertising in the schools that would result from commercialism before deciding to use commercialism in their schools.
520 $a The purpose of this study was to examine the perceptions of teachers and administrators regarding the acceptability or unacceptability of corporate advertising in their schools, particularly about the acceptability or unacceptability of commercial advertising outside the school building, inside the school building, and inside the classroom.
520 $a The survey was presented to a sampling of administrators and a stratified sampling of teachers from a midwestern urban school district. Data were gathered through an online survey. One hundred and sixty-nine building administrators and two hundred teachers from a midwestern urban school district were initially asked to participate in this study. Two hundred and seventeen surveys were completed online (59%). Statistical tests utilized included descriptive statistics and Two-Way Analysis of Variance (ANOVA).
520 $a This study details the types of commercialism that were acceptable and unacceptable to the elementary and secondary teachers and administrators of a midwestern urban school district. This study also found significant differences between the means for teachers and administrators concerning the acceptability of commercialism and significant differences between elementary and secondary respondents. The instrument in this study could be modified and used to survey the taxpayers, parents, or students of a school district to discover if commercialism is acceptable or unacceptable.
590 $a School code: 1060.
650 4 $a Education, Finance. $3 1020300
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Education, Administration. $3 626645
690 $a 0277
690 $a 0338
690 $a 0514
710 2 0 $a University of Nebraska at Omaha. $3 1029386
773 0 $t Dissertation Abstracts International $g 64-09A.
790 1 0 $a McKay, Jack, $e advisor
790 $a 1060
791 $a Ed.D.
792 $a 2003
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3106581