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Marketing issues at on-line auctions.

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Wang, Xin.

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Marketing issues at on-line auctions.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing issues at on-line auctions./
Author:	Wang, Xin.
Description:	51 p.
Notes:	Source: Dissertation Abstracts International, Volume: 65-02, Section: A, page: 0611.
Contained By:	Dissertation Abstracts International65-02A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3124554
ISBN:	0496718606

Marketing issues at on-line auctions.
Wang, Xin.

Marketing issues at on-line auctions. - 51 p.

Source: Dissertation Abstracts International, Volume: 65-02, Section: A, page: 0611.

Thesis (Ph.D.)--Carnegie Mellon University, 2004.

This dissertation studies two important marketing issues, advertising and pricing, at online auctions. The first chapter examines a fundamental marketing problem faced by auctioneers: the promotion of their auction in order to recruit bidders. M

ISBN: 0496718606Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Marketing issues at on-line auctions.
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100 1 $a Wang, Xin. $3 1245072
245 1 0 $a Marketing issues at on-line auctions.
300 $a 51 p.
500 $a Source: Dissertation Abstracts International, Volume: 65-02, Section: A, page: 0611.
500 $a Chairs: Alan Montgomery; Kannan Srinivasan.
502 $a Thesis (Ph.D.)--Carnegie Mellon University, 2004.
520 $a This dissertation studies two important marketing issues, advertising and pricing, at online auctions. The first chapter examines a fundamental marketing problem faced by auctioneers: the promotion of their auction in order to recruit bidders. M
520 $a The second chapter examines a relatively new pricing format, the buy-it-now auctions, where bidders have the option of prematurely ending an auction at a fixed price. The growing popularity of auctions presents an interesting pricing decision fo
590 $a School code: 0041.
650 4 $a Business Administration, Marketing. $3 1017573
690 $a 0338
710 2 0 $a Carnegie Mellon University. $3 1018096
773 0 $t Dissertation Abstracts International $g 65-02A.
790 1 0 $a Montgomery, Alan, $e advisor
790 1 0 $a Srinivasan, Kannan, $e advisor
790 $a 0041
791 $a Ph.D.
792 $a 2004
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3124554

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